What do you need to know before you apply to Mindstorm?

Here are a few aspects you need to know when you apply to Mindstorm. These factors have been based on our experiences from reviewing over 3000 applicants, potential candidates & employees over the years. We usually receive over 100 – 150 applicants every 3 – 5 days as we recruit around the year and we have active ads on multiple job portals. We look out for people who are professional, smart, tech-savvy, good at solving problems, carry a dynamic personality & are adaptable to situations and organizational goals.

Before you apply, please note the following:

  1. We are open to anyone who has our desired mindset and skills required to get the job done. You can be from any space – HR, IT, Marketing, a fresh graduate etc. We evaluate how you can contribute to the growth of Mindstorm and what you are willing to do than what you did in your past workplace. If you are a fresher, we would be able to hire you only as an intern and then evaluate if you can be absorbed into Mindstorm for a full-time role.
  2. We do not respond to candidates who
    1. Are not from Mumbai OR are not based in Western suburbs of Mumbai.
      1. Most employees who join and live far from Malad West quit due to travelling issues. This increases our attrition rate and disrupts our training process. Hence we no longer accept such applications
      2. People who are not from Mumbai will face Mumbai traffic for the first time. This could be overwhelming. The % of candidates who manage to pull this off is just 10%, hence we generally avoid pursuing candidates who fall under this category. Also, many candidates who shift cities expect a higher pay. We hire purely based on the value you add to Mindstorm. If you do not have the skills & expect higher, we usually pass on.
    2. Cannot speak or understand English
    3. Make grammatical errors when they send us their application
    4. Who send us a blank email with the resume attached
    5. Who are not from the Digital field and expect a salary that matches their previous company
    6. Who switch companies every 3 months
    7. Who prefer a 9 – 5 job. We live in a Digital world & you will require managing your work-life balance in this industry
    8. Who cannot manage their work stress or get extremely nervous
    9. Who fall ill very often & cannot stay healthy. This is because you will not be able to handle the style of work assigned to you & blend into our work culture
  3. If you reject an offer, or you do not turn up on your first day, you will be blacklisted from Mindstorm and its partner companies indefinitely. (We value discipline, integrity & personality over your skillset)
  4. If you do not turn up for the interview and have not shared any reason, you will be blacklisted from Mindstorm and its partner companies indefinitely (We value your discipline, integrity & personality over your skillset)
  5. We do not hire people who are unsure about wanting to get into Digital space
  6. At Mindstorm, we value people who can solve problems by finding solutions before the given deadline

What we need when you apply. *The Necessary Details*

  1. Minimum Salary Expectation: (Without this, there won’t be a next step – If we cannot afford you we generally avoid pursuing further which saves each others time)
  2. Place you stay. We are based out of Malad (West):
  3. If you are applying as a fresher or your last designation:
  4. How soon can you join us if selected?
  5. Reason for joining the Digital industry or behind looking for a change:
  6. Do you possess copywriting skills or have a portfolio:
  7. Your resume

Work Culture

Mindstorm™ is a brand that belongs to a private limited company called Mindstorm Digital Marketing Private Limited. Employees at Mindstorm do not work FOR Mindstorm, rather they work WITH Mindstorm on behalf of her clients. This goes for all employees, management or not. Everyone at Mindstorm has a role in driving company’s vision & mission. Policy-related decisions are powers vested with the management in order to accomplish the vision & mission.

 Our Vision: To become Preferred & Reliable Digital Marketing Agency, globally.
 Our Mission: To build an adaptable marketing team that understands the nuances of Digital Marketing & possesses the ability to set new digital marketing standards by leveraging conventional & unconventional strategies or tactics for our clients.

Work timings: We clock in between 9:30 – 10:15 am from Monday to Friday. Workday ends based on how you manage your work but we prefer to leave between 6 pm & 8 pm. We have a strict late coming policy. For repeated offenders despite warnings from HR or Management, you will be terminated at the discretion of the company. Please understand that an employee’s late coming affects other employees as client tasks are spread across multiple team members. If you do not value your colleagues time, your value reduces to the agency. If one continues with such behavior they will be asked to leave as they hamper our mission (read repeatedly, if required). We are not a typical 9 – 5 job company. When you are in the Digital space, there cannot be a switch off button unless you are on an approved leave.


Work Days are from Monday to Friday from office. However, if you intend to work in the digital space, you will require managing campaigns, tasks requiring your attention or keeping an eye on the digital properties you manage. If you are into client servicing, you may have to submit weekly reports. But this is entirely dependent on how well you manage your client and are able to shift it to a Friday reporting.


We provide for 18 casual leaves in a year. These are paid leaves and combine all types of leaves such as Personal, Sick, Sandwich, Combined etc. Paid leaves are allocated based on the calendar year and can be encashed if not taken.


What is a Combined leave? This is a type of leave taken when you take a leave on a weekday and combine it with a weekend. For eg. Friday with Saturday & Sunday or Monday with Saturday & Sunday. In such cases, the whole weekend is considered as leave which will appear as though one has taken a 3 day leave instead of 1. Since we have a Monday to Friday work routine we simply cannot afford our team members to be completely switched off on weekends. This is primarily because some of our clients have a Monday to Saturday work week and not having this as part of policy hurts our mission. This is also applicable in case a personal leave is combined with national holidays.


What is Sandwhich leave? This is a type of leave taken when you take a leave on a weekday and combine it with the next weekday over the weekend making it a 4 day leave. For eg. Friday with Saturday & Sunday & Monday. In such cases, the whole weekend is considered as leave which will appear as though one has taken a 4 day leave instead of 2.


We have a 6-month probation & a 2-month notice period. We do not offer increments every 3 – 6 months as our clients are not so generous to do the same. Had our clients offered us such increments we would have passed on the benefit to Mindstorm’s employees.


The total break duration in the day is 1 hour. This includes your lunch, tea (if any), casual walk etc. If you are extremely good at your work and you complete tasks before the deadline you may be entitled to longer breaks ON APPROVAL from the management


If you smoke, you must ensure that you do not stink when you get back to work and also not break the 1-hour break deadline. We value teamwork, discipline & mindset more than skillsets. Mindstorm is a smoke-free, alcohol-free, weed-free agency. We do not encourage its consumption when at work nor we allow it to affect our colleagues.


Office Activities: They don’t happen very often but are conducted from time to time. If you are expecting them weekly, this won’t happen until we cross 50 people.


Current Team Strength: 15 – 20


We prefer to bring on board people who challenge conventions and norms. We do not appreciate employees with a negative mindset & especially those who try to get away with work, as someone else will need to complete from where they left. We believe employees who crib are detrimental to our agency as they do not understand our vision & mission. We cannot focus on our mission with employees who have a negative outlook towards their work.


We do not conduct Exit Interviews if you have spent less than 2 years at Mindstorm. It’s more likely that you lack the vision & mission of the company.


We service clients who belong to sectors such as FMCG, Hospitality, Tourism Boards, Retail, Consumer Durables, Jewellers etc. We manage our global clients in markets such as US, UK, Australia, Germany, Malaysia, Singapore, Hong Kong, Taiwan, the Philippines, Kenya, Tanzania & Ethiopia.


Our team is structured as follows:

  • Client Servicing Team
  • Social & Digital Media Executives
  • Media Planning & Execution Team
  • Creative & Design Team
  • SEO Team
  • Web Development Team
  • Business Development

Can Freshers Apply?

Yes, but we offer internships only. Unfortunately, as of September 15, 2018, we no longer hire freshers for a full-time role. Our experience with freshers who were hired to date has contributed to forming this new policy. However, if you prove yourself as an intern, we might consider you for a full-time position basis your performance.

We consider you as a fresher if,

  1. This is your first job
  2. You are changing your industry
  3. You are shifting to the agency side from the client side
  4. You have 3 – 5+ years of experience in traditional advertising but now you want to get into Digital Marketing
  5. You have done a Digital Marketing course to get a headstart on Digital
  6. Exception
    1. We value relevant experience. If you have an experience in other industries but have a proven record of creative digital skills leveraged at your existing or previous job, you will not be considered as a fresher. Example:
      1. You know how to use Advanced Google Analytics and have practical knowledge of using it for your company
      2. You have set up & managed e-newsletters for your organization & you have managed analytics to determine its usefulness
      3. You have managed social media & digital advertising on social & marketplaces for your company

Applying for an Internships

  1. Please send the *Necessary Details*. Send us the minimum stipend expected.
  2. Please note our max stipend is 5,000 per month which will be paid post completion
  3. Minimum tenure is 2 months. Max 6 months.

The Mindstorm Test

  • Every intern applying for the role of Digital Media or Social Media Executive is subject to an online test.
  • The test assesses the following
    • Your personal reaction to situations
    • Your mindset
    • Researching Ability
    • Creative Visualization
    • Grammar & Sentence structuring
    • Basic Math
    • Logic & Reasoning
    • English Comprehension
  • Do note the test is an assessment of skills. If your grammar is bad but math, logic & reasoning is good, you would be given an option to apply for Media & Ad Management roles. We will evaluate if you fit into Mindstorm as a valuable team member
  • If you pass the test you would be invited to the final round of interview.
  • Why the test?
    • It helps us understand your skills & attitude towards works
    • It helps you become more productive with some of the questions asked
    • It saves your and our time of calling you in for an interview and facing a rejection in the worst case scenario
  • An exception to the Mindstorm Test
    • Managerial positions generally do not have an online test. Your face to face interview will be based on your business acumen, verbal & written skills, negotiation skills, logical reasoning, ability to convince why you should be paid the salary you expect. Your past experience in client servicing or managerial (if any) will be tested respectively to evaluate if you meet Mindstorm’s standards. Salary will be decided based on the questions you raise & the answers you provide. Having a knowledge of Basic Math, Microsoft Excel & Microsoft Powerpoint is a must, since you will spearhead planning & strategy for your clients assigned at Mindstorm.

How do we assess candidates?

  • We evaluate designers by their portfolio & not by their resume. If you are a designer please send us your portfolio and *Necessary Details* requested above
  • We evaluate candidates based on the value we believe you will add to Mindstorm
  • We value people with a digitally inclined mindset & passion to leverage digital technology for their own needs

How can you increase your chances of getting to the interview?

  1. Apply if you stay in Mumbai Suburbs
  2. Write a cover note about yourself that is not in your resume & send it along with the necessary details
  3. Ensure you are grammatically sound in your note
  4. Format your note clearly – Write to us exclusively. Do not add us in CC or BCC, Paragraph, Punctuation, Grammar, Sentence Structuring, Use of Bullet points to define what you are good at etc. etc.
  5. Be truthful if you are given the test. The test is an evaluation

Who are we looking for?

Regardless of your role/designation at Mindstorm, this short film gives you an idea as to whom we are looking for.


Send your application to hr@mindstorm.in with the *Necessary Details* mentioned above.