Celebrities, Influencers, Bloggers & Advocates are the pillars of Word of Mouth Marketing. Ever been influenced by someone lately to make a decision? The person who likely made you do so, fall in these categories. So let’s define what each category means so that we as marketers know how to leverage them.
Sylvan Goldman was an American who served in World War 1. But he didn’t shoot guns. Instead, he was a food requisitionist in France. It was his job to find food for the soldiers fighting in France.
After the war, he took the skills he learned as a food requisitionist and started his own venture. With his brother, he started wholesale fruits and produce selling the business in Texas. And later on, with some monetary help from his uncle, he started the first supermarket in the state of Oklahoma. The Sun Grocery Company.