Marketers from time to time have come up with strategies and campaigns that have taken not only their industry but the whole world by amazement. The very nature of marketing whether it is on-ground or digital is that they need to be continuously evaluated and innovated so that the brand can resonate with the current trends and the fresh ideologies of the existing and potential target market. It’s just like this: you don’t need to purchase a brand new car every time, just maintain it well on a consistent, frequent and regular basis.