How to Measure Customer Engagement: 5 Most Important Metrics

In today’s socially driven economy, customer engagement can be considered as the biggest indicator of your brand’s success. Brands these days are taking enormous steps to delight their customers. People appreciate and notice the companies that care for their customers and that contributes to the overall profitability for your brand as they become regular customers or share your product with their friends and relatives. If your brand isn’t getting customer engagement, then it’s a sign that you need to come up with new social media strategies.


The following are the most famous metrics to consider which can help you understand customer engagement on your brand page – 

Top 5 Social Media Trends 2019

One of the biggest disappointments of 2019 was the epic GOT letdown. Though the season finale was heavily critiqued; GOT became a huge social media trend with multiple brands propelling it forward. The GOT trend was one of the trends that was blown out of proportion simply by the momentum it received and the creativity adaptation brands.


P.C- Pxfuel

Best of minds, all the money in the world, all the data in the world & so on. Sometimes even these ingredients do not guarantee the taste of success in the marketing world.

All we can do is learn from other’s (and our own) failures.

Following are the top 5 marketing campaigns that were thought to be the best ideas in the conference room but failed to work eventually.

Top 5 Social Media Marketing Goals

P.C- Skovian Ventures

There are more than 2.3 billion active social media users currently. This towering amount makes it pretty evident that a social media marketing strategy is very important to boost your presence and spread awareness about your brand to potential customers.

If your brand hasn’t tasted social media success yet, it means you need to redefine your social media marketing strategies and goals.

Here are the top Social Media Marketing goals you must take into consideration in order to help your brand reach new heights.