An insight to find out how to increase followers on Instagram through the successful brand stories.
Instagram has transformed from being a platform of fun and image sharing to a platform for business, marketing, networking and quality content. Today, 1 Billion people use Instagram, and 500 million people use the stories feature. And 130 million Instagram users tap on shopping posts every month.
Education is a rising sector in India and globally. India had 37.4 million students enrolled in higher education in FY19. The sector is expected to reach US$ 1.96 billion by 2021 with around 9.5 million users. Especially during the lockdown, everyone from students to professionals busied themselves with upskilling, re-skilling and learning new things outside their own realms. And of course, all of this was online – Coursera, Unacademy, Udemy, Whitehat, Toppr, and Byjus just to name a few.
See the retail stores all decked up? Stocks and merchandise on festive display with little snowflakes and bells? Yup! Christmas is around and the festive season rings in a cheer for brands across the globe. Social media handles switching into Christmas fever, brands putting out their holiday season ads on YouTube, and Christmas digital campaigns are coming alive! So, what is it that makes a Christmas campaign successful?
Covid-19 has changed the world and the economic marketplace as we know it. Consumer behaviour has transformed, becoming more aware and becoming more digital savvy than before. How do you create a lasting relationship with your audience, while keeping your brand relevant in such a time of crisis? – became a crucial point of messaging for every brand. As a result, brands had to pivot their marketing strategies towards driving messages that resonated with current times.
Agencies and brands work synchronically to execute stunning social media marketing strategies. Drafting the right copy, designing good creatives, and posting it on social media platforms. Only to find after 2 hours that not many people have viewed the post, liked, commented or shared it. Brands that are just starting out on social media barely see any traction on posts. Even large brands, despite a large community base and previously great performing content, today are seeing a decline in social media traffic. And the reasons for this situation are plenty as we will see once we move ahead. More importantly, brands, companies and influencers need to understand how to increase social media traffic.
