Google My Business for 2020 – Awesome New Features for your Business

The best way to introduce you to Google My Business is – when someone searches for your business, you’ll show up on the right side of a Google search like the image below.
Or better yet, your offer pops up in the local pack when someone searches for your service.
That is the power of Google My Business – it not just enhances the trust factor in your customer but also serves as a portfolio of your business – it is merely summarising everything about your company in one go.
To increase customer expansion for businesses, Google has taken a step forward and is offering below features to help companies’ cash upon more ROI.

Google’s New Link Building Guidelines for 2020

Google has just changed up the link building guidelines.

When you state about backlinks, the thought that quickly strikes is no-follow links & do-follow links that point to your site.

One of the most prominent ways to produce back links is guest posts. However, there are very fewer efforts taken to craft content that can actually be submitted organically & approved. Paying to get guest posts included are gaining traction. Even if you do so, they should be no-follow as per Google. Tactics like disbursing to get your articles featured is a big no-no because they manipulate rankings. Doing so can penalize your site or altogether ban it from Google.

MARKETING CAMPAIGNS THAT TOOK THE WORLD BY SURPRISE

Marketers from time to time have come up with strategies and campaigns that have taken not only their industry but the whole world by amazement. The very nature of marketing whether it is on-ground or digital is that they need to be continuously evaluated and innovated so that the brand can resonate with the current trends and the fresh ideologies of the existing and potential target market. It’s just like this: you don’t need to purchase a brand new car every time, just maintain it well on a consistent, frequent and regular basis.

Your Stories Just Got A Tune as INDIA Just Got Instagram Music

What is Instagram Music?

A feature launched by Facebook-owned Instagram known as “Instagram Music” is gaining tons of attention from millennials across the nation. Also, why won’t it? It’s a feature which was launched in June 2018 in the West which we have now got after more than a year. We did get it late, but is it worth the wait? Let’s find out!

Source of image: MyGoodTimes

Is Instagram gaining an edge over Tik Tok?

If nothing, we’ve always got something constant for life – replication.

There is no denying the fact that whenever a new tool, a new app, a new feature or a new trend goes viral, other platforms will try their level best to duplicate it in order to fend off competition and gain an edge over competitors.