10 years ago, if you asked someone to name an influencer, it would be hard to think of a name. But with the growing popularity of social media in the last few years, influencers and influencer marketing have come in the limelight. Influencer marketing has become a major part of digital marketing strategies. Brands put in huge loads of money to increase brand awareness and to keep up with the daily trends. Influencers have a massive loyal following that has the power to change the audience’s perception towards a brand.
The nationwide lockdown has made many businesses suffer the losses. But, did you know who emerged victorious even in this situation? E-commerce businesses! The fear of coronavirus and the strict guidelines of social distancing made the public resort to online shopping from basic groceries to expensive accessories.
As we enter the Unlock 4.0 phase in September, India also becomes the second-worst country to get affected by Coronavirus. The new set of guidelines has definitely brought good news for business owners with ease in relaxations, but it’s not all hunky-dory.