Secret is currently the Hottest Anonymous Social Network that makes it’s users anonymous & hence is a driving craze among youths besides Snapchat.
We at Mindstorm, decided to do a tiny experiment. We wanted to test this platform using a random brand that we chose on Facebook – The Four Seasons Hotel, Mumbai. The idea was to figure out if Secret could challenge the dinosaur – Facebook when it comes to brand engagement!
Social Media is about people cause they, are the medium. So everything we do, we make certain that people talk about it more that the brand (client) talks about themselves. As always, the former is larger as it indicates ‘Share of Voice’
Then we uploaded one of ours on Secret. (Click on any image & view the gallery)