If nothing, we’ve always got something constant for life – replication.
There is no denying the fact that whenever a new tool, a new app, a new feature or a new trend goes viral, other platforms will try their level best to duplicate it in order to fend off competition and gain an edge over competitors.
Guess who’s in the line of fire now? Tik Tok!
Instagram has reportedly planned to introduce a new feature called Clip. This serves as a major threat to the legacy of its arch-rival Tik Tok.
This feature permits Instagram users to not only record segments of videos into a single video story but also lets them adjust speed and timer of each clip, precisely replicating Tik Tok videos.
Instagram has also modified its IGTV design to replicate Tik Tok’s Artificial Intelligence.
According to sources, Instagram’s feature is going through extreme restructuring with a simpler User Interface and single feed of content suggested by algorithms.
IGTV has also ditched navigation systems such as “For You”, “Following”, “Popular”, and “Continue Watching” for just one central feed which is very similar to Tik Tok.