Taking your brand to the digital space is not all that’s required for your business to flourish. Yes, you’ve taken the first step. But what now? Your next step is to focus all your energy in making your brand and product known to a larger audience. While you’re busy creating content that can grab eyeballs, it’s also important to direct some of your time, effort and budget in advertising on social media. A winning social media strategy can take your brand from zero to hero.