Digital Marketing an important aspect Social Media & Digital Marketing Executives .

RISE OF THE MACHINES IN THE DIGITAL MARKETING SPACE

DIGITAL MARKETING : RISE OF THE MACHINES

This article was first written in 2012 by Aniketh Dsouza on Social Samosa and reached 200,000 people in less than 24 hours. The purpose of this article was to identify something in the Digital Marketing sphere. What most Social Media & Digital Marketing Executives should know before they join a Digital agency or look for a job change.
I have off late been insisting Digital Marketing executives have these words on a sticky note at their desks at all times:

Here’s something that can help you understand better:

Important aspects of digital marketing are content creation, response management, marketing execution, digital reputation management.

In Digital Marketing, you are bogged down by many activities. These are content creation, response management, marketing execution, digital reputation management,

Digital Marketing.

Marketing teaches you a lot but from another perspective, you are a part of a bigger machine.
Humans, on the other hand, enjoy work. They do. No, I’m not talking about those digital workaholics. I’m talking about people who love what they do. The reason they love what they do is that they have a purpose, a cause. When it comes to marketing, their purpose is to learn for themselves. It is the same with Digital Marketing. These humans (in the social media space) are the ones who use Digital Marketing “brands” to learn for themselves. By doing so, it wouldn’t matter to them which marketing brand they get to handle.

HELP ME! TELL ME WHAT DO I DO NOW? I WANT TO BE HUMAN AGAIN.

As with all rules that apply to Marketing, first we need to identify the problem. Then we need to answer it. (Answered by a Human in Italics)
The main cause of why you are feeling the way you are is because you have become dependent on someone else for execution. Digital Marketing doesn’t work like that. Let me break this down for you.

LET’S GET STARTED : DIGITAL MARKETING BASICS

You have become dependent: You realize that someone up there is always available to help you when you have to face a problem. That’s not good for your future in Digital Marketing. A Human believes in himself to find answers. He thinks, evaluates the problem. He never gives up searching for answers. Many simply ‘Google’ their marketing problems.

You are scared to make mistakes: You always depend on a superior which implies that you shift your responsibility onto the superior. A Human learns from his mistakes. That’s what Digital Marketing is about.* You are unwilling to experiment: Digital Marketing is all about experimentation. You don’t want to evaluate anything new for yourself and depend on someone else to do it for you. The person who does it, is the Human.

You have put on your digital blinders.
It seems you focus only on marketing aspects that matter to your brand. You are not ready to explore new Digital Marketing projects that are beyond its scope.
Humans are modern day digital explorers. They don’t care what source they get to learn from; they are always hungry. If you want to find success in digital marketing, stay hungry, stay ambitious.
  • You restrain from learning something new just because you have not been assigned the tasked. Humans ask their superior to involve them in newer project so that they get to learn something new in marketing.
You do not reason anymore: You now follow orders without asking a question back to your superior. You seem to be no longer interested in know why you are doing, what you are doing? Humans crave to seek the reasoning from their superiors before executing an activity. In Digital Marketing, you need to be a leader, not just a follower.
  • You are a copycat: You focus on copying a digital campaign blindly without reasoning. Humans steal concepts rather than blindly copying them, map them with their audience and create an irresistibly new Marketing campaign which earns them credit
  • You have preferences: You say you can focus on managing a few brands better than other brands because you are interested in them. Humans don’t have preferences, they can adapt simply because they can & have learned for themselves.

I’d like to repeat again what I initially insisted. (Place this marketing quote as a sticky note, will ya?)

Learn for yourself, not for the brands you manage

When you have succeeded in doing this, you will have to overcome the fear of turning into a marketing robot at your workplace. You’ll hopefully also be one step closer to being a Digital Marketing expert. This will enable you to grow rapidly in your organization. The field of Digital Marketing is undergoing rapid changes everyday. There are new Digital media platforms on the rise daily, each with their unique marketing trends.
They are Digital Marketing platforms like Instagram, Facebook, Twitter, YouTube, Snapchat, LinkedIn etc.
Do you need help leveraging the chaos in the Digital Marketing sphere? Reach out to us, we are Mindstorm. A Hybrid Digital Marketing agency in Mumbai , Mindstorm resonates the same thought process. Self learning and self improvisation is always a stepping stone to Digital marketing success.
Read more on Digital Marketing tips and tricks in our blog.
The field of marketing is dynamic and full of changes, contact us, and we’ll help you navigate it!

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Shopping carts describing the origion of digital marketing marketing servies.

SHOPPING CARTS : THE ORIGINS OF DIGITAL MARKETING SERVICE

E-COMMERCE AS A DIGITAL MARKETING PLATFORM

Sylvan Goldman was an American who served in World War 1. But he didn’t shoot guns. Instead, he was in charge of food requisition in France. It was his job to find food for the soldiers fighting in France. He would go on to be a pioneer who redefined digital marketing service for the rest of the world in digital service.

THE ORIGIN

After the war, he took the skills he learned as a food requisitioning and started his own marketing venture. With his brother, he started marketing wholesale fruits and produce selling the business in Texas. And later on, with some monetary help from his uncle, he started the first supermarket business in the state of Oklahoma. The Sun Grocery Company, this marketing venture would be the beginning of a pioneering invention in digital marketing strategies even years later.
Within 3 years, he was running a successful supermarket chain – that had grown to 55 stores!
Sylvan sold off the Sun Grocery Company for a huge profit. But lost most of his fortune in the stock market crash and the great depression of 1929.
This loss wouldn’t stop him. He’d go on to revamp digital marketing fundamentals for the whole world with a simple invention in the humble city of Oklahoma.

WHAT NEXT?

So Sylvan did what he knew best. He improvised. He changed cities and created another successful supermarket chain. Standard Grocery.
As someone who optimized every small detail in his stores, It troubled Sylvan at the difficulty of shopping was for women with kids. Juggling kid, and big shopping baskets, was a difficult task.

In 1937, he came up with the invention that marketing services use today: the shopping cart.

But these shopping carts were a huge failure. No one used them in stores. They weren’t effective as a marketing service. Sylvan asked the shoppers the reason – men told him that it made them look feminine. And women told him that they didn’t want to push something that looked like baby carriages.

That’s quite an unfavorable bit of news.

You may be wondering, how did he turn this around? How was this the start of pioneering changes in the field of digital marketing strategy today?

The Fix

At this point, the market had invalidated your marketing service and product, most people would give up. This wasn’t the case with Sylvan. He changed gears. And hired male and female models to push these shopping carts all around his stores and demonstrate its utility.
Shortly after folks saw others were using the invention, they started using it too. It made people aspire to have it, a fundamental component of any successful digital marketing offering. Soon, other stores started asking Sylvan if he could provide them with these shopping carts.

Sylvan patented the shopping cart for use in all digital marketing services.

And started charging a royalty for any shopping cart made and used in the USA. And became a multimillionaire! Now you know the humble origins of the modern digital marketing operation.

How you can use this for effective digital marketing strategy:

1. Do more of what works. And less of what doesn’t. It’s key in any digital marketing strategy.
2. Look out for things that bug people, that are hard to manage. And try to think of solutions to make those things easy. It’s the same principle in digital marketing strategy.
3. Use social proof to overcome people’s objections. If they see others use your product, they will want to use it too. That’s a given in digital marketing products and offering.
The field of digital marketing undergoes new developments and trends everyday. There’s plenty of social media & digital marketing platforms that rise and fall rapidly. Digital platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, YouTube, LinkedIn play an important role in digital marketing strategy. Brands rely on such platforms to garner audiences for their digital marketing strategy and target their interests effectively.
If you’re interested to know how google works to help your brand, check out our blog article below.
How Google Works!
It’d help to read on how the trending social media platform, TikTok can help your brand leverage the attention of young social media audience.
Read up on it here : How to get started with TikTok
This is especially beneficial for brands that wish to target a young and vibrant audience base for their social media handles.

NEED HELP OPTIMIZING YOUR DIGITAL MARKETING STRATEGY?

It’s critical to stay on top of the different trends to leverage maximum benefit of digital marketing for your brand. This is where an effective service of digital marketing helps. We understand not everyone has the resource or bandwidth to leverage maximum benefit of digital marketing strategy. This is where Mindstorm comes into play. We’re mavens of digital marketing and digital marketing service. We understand the core fundamentals of digital marketing strategy.
We’ve helped many brands enhance their digital marketing service. Our core team understands the intricacies of digital marketing & digital marketing communication.
To effectively understand what makes consists of good digital marketing strategy, you need to know what’s bad digital marketing.
The core fundamentals of digital marketing service today retain the following elements
  • SEO.
  • PPC.
  • Content marketing.
  • Social media marketing.
  • Social media advertising.
  • Digital marketing strategy
  • Digital marketing service
  • Email marketing.
  • Web design and web development

HOW DOES THIS HELP OPTIMIZE YOUR DIGITAL MARKETING SERVICE?

A combination of digital marketing strategies, like the following, can help your business achieve extraordinary growth. With proper digital marketing strategy, your business can expand into new areas, hire additional team members, and achieve tremendous accomplishments in your industry.

REACH OUT TO US TO ENHANCE YOUR DIGITAL MARKETING SERVICE

We’ll be happy to get you started in fleshing out a unique digital marketing strategy and marketing plan for your business. You do not need to be a marketing expert to become successful with online marketing. We’ll guide you and keep you updated every step of the way as we fine-tune your digital marketing operation.
Have a look at some of the services we offer here
Our comprehensive marketing plan will guide you all the way to success and get you insights, guidance, and recommendations for how to succeed. We will even execute everything for you, right from content, creative and marketing execution and monitoring.
It has never been easier to plan and succeed in digital marketing & optimize your digital marketing strategy. Reach out to us today at Mindstorm. To stay updated with the latest technological and digital trends, read our blog.
Check out our openings!

Content is King, Design is Queen, Conversation is Sex!

Digital Marketing agency have for long spoken about Content & Design. Great content (in actual sense – content that passes the “I have to tell someone” test) leads to increased interactions, curiosity & excitement. In Digital Marketing agency, Design started to gain importance quite early. It was when marketers began to focus on how it user interface & user experience played an important role in Content Marketing. This led to the famed title – Content is King & Design is Queen.
I’d want to introduce the third marketing element that’s crucial for brands in the Digital Marketing agency space. These are CONVERSATIONS. While Content & Design are planned forms of communication. Conversations are those that happen in real-time to enhance & build buzz about your Brand, Product or Service. Conversations use Content and Design. Hence they contribute to overcome the limitations of social media platforms which are mostly used as mere publishing platforms in Digital Marketing agency.
We, at Mindstorm (a Digital Marketing agency), believe in building brand conversations by optimizing effective Digital Marketing Solutions. We conducted a digital experiment to show our clients the importance of using “conversations” for their brand in the Digital Space. Below were the results. We ran the experiment for a month and then compared the results to that of the previous two months. The earlier two months included digital Content & Design-focussed updates. They also managed mentions & responded actively. The experiment added a series of digital tactical conversations techniques in order to leverage chatter that created an increased digital buzz about the brand.
Data of an experiment to show the importance of conversation for their brand .
Mindstorm took over the account in August and enabled conversations

OUR Digital Marketing Agency – MINDSTORM TOOK OVER THE ACCOUNT IN AUGUST AND ENABLED CONVERSATIONS

From the above marketing table. You can see that the month of August was the best month for our client in terms of their digital marketing reach. Not only did our Digital Marketing agency help them generate a 1000% increase in reach. We also managed to generate marketing leads, gather insight on potential digital leads, increase curiosity. We also generated marketing conversions, received digital media requests for coverage etc. Overall it was an exciting experience! Our Digital Marketing agency concluded that having exciting conversations has a greater effect than creating content which is planned several days in advance.

NOW TO THE OBVIOUS QUESTION. WHAT MADE OUR DIGITAL MARKETING AGENCY CALL CONVERSATIONS AS SEX!

Unlike digital Content & Design, marketing Conversations are the ones that give Life to our Brand. They enable digital brands to create Brand Personality when they connect with their customers. They facilitate in building a digital community that can amplify their buzz on their own favorite social media marketing platforms. This allows for cross channel social media marketing.
Below are a few examples of exciting digital conversations on the web. Our Digital Marketing agency updates these often. If you spot any, please feel free to share them in the comments so that we can update this article.
Our Digital Marketing agency can help your brand reach new heights through compelling conversations and apt Digital Marketing Solutions. Contact us and get started with epic brand building conversations.
Stay updated with new Digital Marketing trends by reading our blog.
Want to join us? Our Digital Marketing Agency has openings! See them here.
A picture of king and queen descibing about content and design.