This article was first written in 2012 by Aniketh Dsouza on Social Samosa and reached 200,000 people in less than 24 hours. The purpose of this article was to identify something in the Digital Marketing sphere. What most Social Media & Digital Marketing Executives should know before they join a Digital agency or look for a job change. I have off late been insisting Digital Marketing executives have these words on a sticky note at their desks at all times.
Sylvan Goldman was an American who served in World War 1. But he didn’t shoot guns. Instead, he was in charge of food requisition in France. It was his job to find food for the soldiers fighting in France. He would go on to be a pioneer who redefined digital marketing service for the rest of the world in digital service.
Digital Marketing agency have for long spoken about Content & Design. Great content (in actual sense – content that passes the “I have to tell someone” test) leads to increased interactions, curiosity & excitement.
In Digital Marketing agency, Design started to gain importance quite early. It was when marketers began to focus on how it user interface & user experience played an important role in Content Marketing. This led to the famed title – Content is King & Design is Queen.