10 years ago, if you asked someone to name an influencer, it would be hard to think of a name. But with the growing popularity of social media in the last few years, influencers and influencer marketing have come in the limelight. Influencer marketing has become a major part of digital marketing strategies. Brands put in huge loads of money to increase brand awareness and to keep up with the daily trends. Influencers have a massive loyal following that has the power to change the audience’s perception towards a brand.

When we talk about influencers, we only speak about lifestyle, beauty, and travel influencers. Let’s not forget the growing category of Mom Social Media Influencers. The businesses are losing opportunities if they don’t include mommy influencers in their marketing plans. In India, all the shopping decisions are made by the mothers of the household. So, even if your business is selling a men’s soap or children’s clothes, your target audience will be moms with the buying decision.

Here’s a list of the Top 100 Social Media Mom Influencers of India:

So, next time when you are planning a marketing strategy for your business, don’t forget to have a plan for the social media mom bloggers. They truly can help your business grow!