In a highly competitive market, having a website that simply represents your company’s prospectus, may not suffice. A well-planned website is crucial for the success of a business. The content you put on your website will be the deciding factor for whether or not a user is interested in making a purchase. It will influence their purchasing decisions, create a virtual territory for discussions, and encourage your prospective customers to convert. Moreover, if you are an eCommerce business, it becomes even more important to focus on the UI/UX along with the content of your website.
A Comparison of Marketplaces for Online Sellers
2.05 billion people are already shopping online almost every day. So, taking your business to an online marketplace is now a necessity more than a choice. People are already searching for products and services online, and have spent $2.8 trillion in the past year. It’s high time that you consider establishing and strengthening your presence online. The biggest plus of selling online is the pre-existing customer base.
7 Reasons Why Your Business Needs a Website
Did you know that “There are 4.66 billion internet users in the world today? In the past 12 months, almost 875,000 new users joined each day”. This implies that more than half of the world is already connected to the internet. Now think about you as a business, missing out on this large chunk of potential customers. Scary, right?
The Future of PPC Advertising: Best Practices and Strategies for 2021
To keep up with the quickly expanding world of PPC advertising, as a marketer you need to review your practices and applied strategies every now and then. From Google Ads to Microsoft Advertising or Amazon Ads, you have to keep an eye on every single update, new features, or latest product launch to stay relevant and gain the best possible results.
How Top Marketers Grow 100x at 10% Costs!
Better branding, more visibility, quick followers on a new platform, and leverage over the competition – sounds like a dream come true for top marketers. Something that every marketer and brand is chasing in today’s cluttered social media platforms and ever-changing business environments. And one of the ways to achieve this is by taking the first-mover advantage on new social media platforms.
Top 10 Compelling Content Marketing Case Studies
The World of Marketing is changing every hour! Trends, technologies, and consumer needs are constantly evolving. Staying relevant in such times is extremely important. And what better way to do that, than a super-strong content marketing strategy!
Influencer Marketing Guides & Trends in 2021
The year 2020 has been a game-changer in the world of social media marketing. The whole world flocked to social media platforms with diverse expectations and requirements. For some, social media became a reliable source to stay informed about the latest COVID updates, while others looked it up as an entertainment source, learned DIY hacks, gathered inspiration, and mastered cooking!
High CTR but No or Low Conversions? – Avoid Common Marketing Mistakes
Yes! Advertising on Google and Facebook is one of the fastest ways to drive brand awareness. As well as drive traffic to your website or social media pages and get customers purchasing. And you’ve asked your team to do just that – to at least get the ball rolling to drive visitors to your website. And the team is gushing with results of excellent CTR’s (Click Through Rate), but the same excitement does not reflect on your website.
Marketing Automation is More Than Sending Emails
Tell us if this sounds familiar. You send out an email blast about a new product to all the users who visited your website and few purchases were made. You sent another email about the same product and some more purchases were made. Would you attribute sales to Email 1 or Email 2? Or both? Lost?
Cross-Channel Marketing and How to Implement it!
Are you still reaching out to your customers through a single channel? How is it going? With a plethora of platforms and communication channels available to businesses, reaching customers can now become quantifiable, systematic and easy. We’re not just saying different communications across different channels. We are saying a unified experience for each customer through their digital journey and at every touch point, every day. It’s called Cross channel marketing! So what is cross channel marketing? How does cross channel marketing work? And how do you make your cross channel social media marketing work? Let’s get into it then!
