See the retail stores all decked up? Stocks and merchandise on festive display with little snowflakes and bells? Yup! Christmas is around and the festive season rings in a cheer for brands across the globe. Social media handles switching into Christmas fever, brands putting out their holiday season ads on YouTube, and Christmas digital campaigns are coming alive! So, what is it that makes a Christmas campaign successful?
Successful Digital Marketing Campaigns of Covid-19
Covid-19 has changed the world and the economic marketplace as we know it. Consumer behaviour has transformed, becoming more aware and becoming more digital savvy than before. How do you create a lasting relationship with your audience, while keeping your brand relevant in such a time of crisis? – became a crucial point of messaging for every brand. As a result, brands had to pivot their marketing strategies towards driving messages that resonated with current times.
How to deal with Rapid Decline in your Social Media Traffic?
Agencies and brands work synchronically to execute stunning social media marketing strategies. Drafting the right copy, designing good creatives, and posting it on social media platforms. Only to find after 2 hours that not many people have viewed the post, liked, commented or shared it. Brands that are just starting out on social media barely see any traction on posts. Even large brands, despite a large community base and previously great performing content, today are seeing a decline in social media traffic. And the reasons for this situation are plenty as we will see once we move ahead. More importantly, brands, companies and influencers need to understand how to increase social media traffic.
How to use Facebook Conversion Ads? How do they work?
Taking your brand to the digital space is not all that’s required for your business to flourish. Yes, you’ve taken the first step. But what now? Your next step is to focus all your energy in making your brand and product known to a larger audience. While you’re busy creating content that can grab eyeballs, it’s also important to direct some of your time, effort and budget in advertising on social media. A winning social media strategy can take your brand from zero to hero.
How to Spy on Your Competitor’s Social Media Ads?
What began as a platform to connect, express and create has evolved into a combat zone for brands. Of course, we’re talking about social media. Each brand is trying to outdo the other to develop a better and far-reaching digital presence. Every now and then, brands are experimenting with a large number of strategies to build a strong relationship with their audience.
Future of Marketing Automation in Digital Marketing
Growing Businesses with online marketing automation tools
Expert marketer and entrepreneur, but the day’s tasks eat up your productivity? Posting on social, emailing, chatting with prospective customers are key tasks to marketing your business, brand and service. And you’re too busy doing these, while attending meetings and briefings. This leaves you no time to think, innovate, strategize or grow your business, brand and services. Where’s the time? Did you know that online marketing automation tools ease out your tasks and offer you more time?
How to Use Right Hashtags to Grow Engagement
#YOLO #MondayMood #Gethealthy #foodcoma #travelgram #styleoftheday We use them practically everywhere now. What started as a tool to group information and topics on social media is now colloquial “#womanpower” as we converse on any platform. There is no denying that hashtags are a commonplace term used freely across platforms and design. And quite frankly it is brilliant to drive social media engagement using hashtags.
How to Generate Sales through Instagram Ads?
Understanding the basics on how to use Instagram to increase sales and drive brand awareness:
It is no secret that social media marketing has been a thriving marketing channel for several marketers and businesses. Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest have revolutionized how brands speak and how sales funnels work.
Top 8 Tips for Creating Visual Content on Social Media
The importance of social media marketing has gone through the roof in the last few years. Even though social media was initially established to connect people, it has now evolved into the strongest medium that helps brands and businesses connect with their target audience. Today, there is no better platform than social media to interact with your consumers and build a loyal consumer base.
Top 100 Mom Social Media Influencers of India
10 years ago, if you asked someone to name an influencer, it would be hard to think of a name. But with the growing popularity of social media in the last few years, influencers and influencer marketing have come in the limelight. Influencer marketing has become a major part of digital marketing strategies. Brands put in huge loads of money to increase brand awareness and to keep up with the daily trends. Influencers have a massive loyal following that has the power to change the audience’s perception towards a brand.
