In a highly competitive market, having a website that simply represents your company’s prospectus, may not suffice. A well-planned website is crucial for the success of a business. The content you put on your website will be the deciding factor for whether or not a user is interested in making a purchase. It will influence their purchasing decisions, create a virtual territory for discussions, and encourage your prospective customers to convert. Moreover, if you are an eCommerce business, it becomes even more important to focus on the UI/UX along with the content of your website.
How Google Works For Digital Marketing!
If you are starting out in the Digital Marketing space & are curious about the operation behind Google, this article is for you! From search engine algorithm to google crawlers, there’s a lot that goes into the operations of a google search. Analyzing it is key to successful Marketing ventures online.
Celebrities v/s Influencers v/s Bloggers v/s Advocates
The Paradigm of Digital Marketing in India
Celebrities, Influencers, Bloggers & Advocates are the pillars of Word of Mouth & Digital Marketing. Have you been digitally influenced by someone to make a decision? The person who likely made you do so, fall in these categories. Let’s define what each category means in order to understand how to leverage them digitally.
Content is King, Design is Queen, Conversation is Sex!
Digital Marketing agency have for long spoken about Content & Design. Great content (in actual sense – content that passes the “I have to tell someone” test) leads to increased interactions, curiosity & excitement.
In Digital Marketing agency, Design started to gain importance quite early. It was when marketers began to focus on how it user interface & user experience played an important role in Content Marketing. This led to the famed title – Content is King & Design is Queen.
