In a highly competitive market, having a website that simply represents your company’s prospectus, may not suffice. A well-planned website is crucial for the success of a business. The content you put on your website will be the deciding factor for whether or not a user is interested in making a purchase. It will influence their purchasing decisions, create a virtual territory for discussions, and encourage your prospective customers to convert. Moreover, if you are an eCommerce business, it becomes even more important to focus on the UI/UX along with the content of your website.