Travel influencers have changed the landscape of the tourism and hospitality industry. They have become an indispensable part of the marketing strategies of brands these days. Rather than polished, and well-framed promotional ads, consumers are looking up to travel bloggers for travel recommendations. From luxury resorts to local restaurants, brands are extensively collaborating with travel influencers to increase their sales and reach wider audiences. Because of the influencer’s capability of showcasing the ground realities of a place and encouraging engagement, brands love pairing up with influencers.