[vc_row gap=”35″]\n\t
Are you an Influencer. <Get enlisted.<\/span><\/a>><\/span><\/p>\n Are you a brand seeking Influencer Marketing & build Consumer Demand<\/span> – Write to business@mindstorm.in<\/strong><\/span><\/p>\n Influencer Marketing<\/b> has been a big wave for a while and it will continue to rise. 94% of the brands preferred Instagram for their campaigns, followed by Facebook and YouTube Advertising. Currently, up to 15% of digital media investments are going into influencers as of 2019 in India alone.<\/span><\/span><\/p>\n Brands usually seek an <\/span>Influencer Marketing Agency<\/b> or approach platforms directly to manage Influencers. Currently, there are over 100 agencies in India alone who manage this service. So how do you get started?<\/span><\/span>[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text c_id=”.vc_1558342150497″]To start you need to understand Who, Why, How & What do you want from the Influencer Marketing Activity<\/span><\/p>\n Who is an Influencer according to YOU?<\/span><\/p>\n While the Digital Marketing Industry might define influencers differently, it\u2019s always YOU who defines Influencers based on your brand objectives.\u00a0<\/span><\/p>\n Below are a few to get started,<\/span><\/p>\n Below are a few posts from influencers Mindstorm had worked with<\/span><\/p>\n Why are you looking forward to Influencers?<\/span><\/p>\n [\/vc_column_text][vc_empty_space height=”15px”][vc_column_text c_id=”.vc_1558344734948″]<\/p>\n How to select influencers? This is purely based on Budget v\/s Deliverables. In some cases, Influencers do agree to Barter Collaborations. This would be purely be if in case they found more value added to them if they realised their association with a brand is worth more than what they charge.<\/span><\/p>\n Pricing varies drastically based on the following factors<\/span><\/p>\n Pricing varies from 3000 per post by one influencer to 10,00,000 per post. Hence please fix a budget before moving to the next phase. At times, you will find no logic in the way how each Influencer charges. For eg. Here\u2019s a video <\/span>from Sanjeev Kapoor<\/strong> <\/a>– the Celebrity Chef with 3.8 Million subscribers who received over 62 comments charge a hefty sum for collaboration just because of his offline imagery while it would have absolutely no effect online. While you might find a blogger<\/span> like Kabita<\/strong><\/a> with 4.8 Million Subscribers charging much less with 1,515 comments. This is what makes sourcing pricing extremely difficult as no one maintains a standard rate card. Everything depends on the mood and interests of the Influencer. Again like we said earlier, Influencer is the way you define one.<\/span><\/p>\nGetting started with Influencer Marketing.<\/span><\/span><\/h3>\n
Let\u2019s start with WHO.<\/span><\/strong><\/span><\/h3>\n
\n
Now lets head to WHY.<\/span><\/strong><\/span><\/h3>\n
\n
Now lets move to HOW<\/span><\/strong><\/span><\/h3>\n
\n