


{"id":6925,"date":"2019-12-31T07:47:39","date_gmt":"2019-12-31T07:47:39","guid":{"rendered":"http:\/\/mindstorm.in?p=6925"},"modified":"2021-03-18T13:18:59","modified_gmt":"2021-03-18T07:48:59","slug":"top-5-social-media-trends-2019-2","status":"publish","type":"post","link":"https:\/\/mindstorm.in\/old-backup\/blog\/top-5-social-media-trends-2019-2","title":{"rendered":"Top 5 Social Media Trends of 2019"},"content":{"rendered":"\n<p>One of the biggest disappointments of 2019 was the epic GOT letdown. Though the season finale was heavily critiqued; GOT became a huge social media trend with multiple brands propelling it forward. The GOT trend was one of the trends that was blown out of proportion simply by the momentum it received and the creativity adaptation brands.<\/p>\n\n\n\n<!--more-->\n\n\n<p><em style=\"font-size: inherit;\">\u00a0\u201cSocial media is here. It&#8217;s not going away; not a passing fad. Be where your customers are: in social media.\u201d (@loriruff)<\/em><\/p>\n<p>The key to riding the social media trends is to portray your content aptly; make sure that your content isn&#8217;t lost and generalized as clutter! So, why opt for following social media trends? Simple! Consumers love it. Today, people\u2019s attention spans are short and the way they like to consume content has also changed. Trends are super effective ways to boost your reach! Any post can go viral overnight! Social media trends definitely possess godly powers.<\/p>\n<h2>Let&#8217;s take a look at the top 5 social media trends of 2019.<\/h2>\n<h3><strong style=\"font-size: inherit;\">1) The GOT Fever<\/strong><\/h3>\n<p>Here\u2019s how GOT theme was used by brands to leverage the ongoing trend.<\/p>\n<p><strong>Oreo cookies<\/strong>&#8211; The cookie designs feature four embossments representing the groups still battling for the Iron Throne\u2014House Lannister, House Targaryen, and House Stark\u2014as well as The Night King and White Walkers.<\/p>\n<p>[vc_single_image image=&#8221;6763&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text c_id=&#8221;.vc_1578558250008&#8243;]<\/p>\n<p><strong>Airtel- <\/strong>This telecom giant is seen talking about the strength of their network in their Game Of Thrones campaign.<\/p>\n<p style=\"text-align: center;\"><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">All it takes is a Smart Network to rule them all. <a href=\"https:\/\/twitter.com\/hashtag\/TheSmartphoneNetwork?src=hash&amp;ref_src=twsrc%5Etfw\">#TheSmartphoneNetwork<\/a>.<a href=\"https:\/\/twitter.com\/hashtag\/GameOfThrones?src=hash&amp;ref_src=twsrc%5Etfw\">#GameOfThrones<\/a>  <a href=\"https:\/\/twitter.com\/hashtag\/GoTS7?src=hash&amp;ref_src=twsrc%5Etfw\">#GoTS7<\/a> <a href=\"https:\/\/t.co\/7pMd0vtr02\">pic.twitter.com\/7pMd0vtr02<\/a><\/p>&mdash; airtel India (@airtelindia) <a href=\"https:\/\/twitter.com\/airtelindia\/status\/886844344635871232?ref_src=twsrc%5Etfw\">July 17, 2017<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The famous GOT dialogue was given a quirky twist by <strong>Durex India.<\/strong><\/p>\n<p style=\"text-align: center;\"><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The show\u2019s end won&#39;t be the only thing coming. To buy Durex Extra Time, click on <a href=\"https:\/\/t.co\/0iJilPzQaQ\">https:\/\/t.co\/0iJilPzQaQ<\/a>. <a href=\"https:\/\/twitter.com\/hashtag\/GameOfThrones?src=hash&amp;ref_src=twsrc%5Etfw\">#GameOfThrones<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/GOT?src=hash&amp;ref_src=twsrc%5Etfw\">#GOT<\/a> <a href=\"https:\/\/t.co\/b4Xxem4nbV\">pic.twitter.com\/b4Xxem4nbV<\/a><\/p>&mdash; Durex India (@DurexIndia) <a href=\"https:\/\/twitter.com\/DurexIndia\/status\/1117284927614013440?ref_src=twsrc%5Etfw\">April 14, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>Mindstorm leveraged this trend for one of the top electronic retail giant Vijay Sales.<\/strong><\/p>\n<p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">An AC powerful enough to freeze the Iron Throne, VOLTAS is here to cool you off.<a href=\"https:\/\/twitter.com\/hashtag\/VoltasAC?src=hash&amp;ref_src=twsrc%5Etfw\">#VoltasAC<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/AirConditioner?src=hash&amp;ref_src=twsrc%5Etfw\">#AirConditioner<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/AC?src=hash&amp;ref_src=twsrc%5Etfw\">#AC<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/EnergySaving?src=hash&amp;ref_src=twsrc%5Etfw\">#EnergySaving<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/FastCooling?src=hash&amp;ref_src=twsrc%5Etfw\">#FastCooling<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/GOT?src=hash&amp;ref_src=twsrc%5Etfw\">#GOT<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/GamesOfThrones?src=hash&amp;ref_src=twsrc%5Etfw\">#GamesOfThrones<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/FinalSeason?src=hash&amp;ref_src=twsrc%5Etfw\">#FinalSeason<\/a> <a href=\"https:\/\/t.co\/VqHPskh8Z5\">pic.twitter.com\/VqHPskh8Z5<\/a><\/p>&mdash; Vijay Sales (@VijaySales) <a href=\"https:\/\/twitter.com\/VijaySales\/status\/1131812377484308480?ref_src=twsrc%5Etfw\">May 24, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3><strong>2) #TagIcons<\/strong><\/h3>\n<p>A new hashtag trend that all brands started adapting was #TagIcons. The trend includes images with small icons on it that come together or go away as per the situation scribbled across the creatives. Several brands tweaked this trend according to their version of how people would react when they used their brand.<\/p>\n<p>Check out what brands did using the #TagIcons.<\/p>\n<p style=\"text-align: center;\"><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Chai always brings people together.<br>Enjoy the company! \ud83d\udc6d\ud83d\udc6b\ud83d\udc6c<a href=\"https:\/\/twitter.com\/hashtag\/tagicons?src=hash&amp;ref_src=twsrc%5Etfw\">#tagicons<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/bringingpeopletogether?src=hash&amp;ref_src=twsrc%5Etfw\">#bringingpeopletogether<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/enjoythecompany?src=hash&amp;ref_src=twsrc%5Etfw\">#enjoythecompany<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/chai?src=hash&amp;ref_src=twsrc%5Etfw\">#chai<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/chailover?src=hash&amp;ref_src=twsrc%5Etfw\">#chailover<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ThursdayMotivation?src=hash&amp;ref_src=twsrc%5Etfw\">#ThursdayMotivation<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ThursdayThoughts?src=hash&amp;ref_src=twsrc%5Etfw\">#ThursdayThoughts<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ThursdayTrivia?src=hash&amp;ref_src=twsrc%5Etfw\">#ThursdayTrivia<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/thursdaywisdom?src=hash&amp;ref_src=twsrc%5Etfw\">#thursdaywisdom<\/a> <a href=\"https:\/\/t.co\/dtdePxSOQw\">pic.twitter.com\/dtdePxSOQw<\/a><\/p>&mdash; Chai Point (@Chai_Point) <a href=\"https:\/\/twitter.com\/Chai_Point\/status\/1184806763637309440?ref_src=twsrc%5Etfw\">October 17, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p style=\"text-align: center;\"><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"und\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/Relatable?src=hash&amp;ref_src=twsrc%5Etfw\">#Relatable<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/CreativeSpot?src=hash&amp;ref_src=twsrc%5Etfw\">#CreativeSpot<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/TrendingFormat?src=hash&amp;ref_src=twsrc%5Etfw\">#TrendingFormat<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/TagIcons?src=hash&amp;ref_src=twsrc%5Etfw\">#TagIcons<\/a> <a href=\"https:\/\/t.co\/6Wr7wI6HA5\">pic.twitter.com\/6Wr7wI6HA5<\/a><\/p>&mdash; magicbricks (@magicbricks) <a href=\"https:\/\/twitter.com\/magicbricks\/status\/1184033131625500673?ref_src=twsrc%5Etfw\">October 15, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p style=\"text-align: center;\"><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">They ask for a bite but end up finishing the entire <a href=\"https:\/\/twitter.com\/hashtag\/DunkinIndia?src=hash&amp;ref_src=twsrc%5Etfw\">#DunkinIndia<\/a> donuts box. That\u2019s how true friends are! <a href=\"https:\/\/twitter.com\/hashtag\/DunkinDonuts?src=hash&amp;ref_src=twsrc%5Etfw\">#DunkinDonuts<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/TagIcons?src=hash&amp;ref_src=twsrc%5Etfw\">#TagIcons<\/a> <a href=\"https:\/\/t.co\/Jt3qS5nKFD\">pic.twitter.com\/Jt3qS5nKFD<\/a><\/p>&mdash; Dunkin&#39; Donuts (@Dunkin_India) <a href=\"https:\/\/twitter.com\/Dunkin_India\/status\/1184086201835220993?ref_src=twsrc%5Etfw\">October 15, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3><strong>3) Closer Friends<\/strong><\/h3>\n<p>This trending theme was all about brands putting themselves and their qualities in the spotlight. Many of the brands used this theme to depict their qualities. Through <a href=\"https:\/\/mindstorm.in\/social-media-marketing-agency-in-mumbai\">social media marketing<\/a>, this theme was taken to the next level by many brands. Below are some noteworthy examples.<\/p>\n<p style=\"text-align: center;\"><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Friends are many, but money is money. And we are committed to give you the best of both. <a href=\"https:\/\/twitter.com\/hashtag\/CloserFriend?src=hash&amp;ref_src=twsrc%5Etfw\">#CloserFriend<\/a> <a href=\"https:\/\/t.co\/sLHI9OW2T4\">pic.twitter.com\/sLHI9OW2T4<\/a><\/p>&mdash; Policybazaar (@policybazaar) <a href=\"https:\/\/twitter.com\/policybazaar\/status\/1176183297761660928?ref_src=twsrc%5Etfw\">September 23, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p style=\"text-align: center;\"><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Been there, done that! \ud83e\udd2d\ud83c\udf7a\ud83c\udf7a<a href=\"https:\/\/twitter.com\/hashtag\/IrishHouse?src=hash&amp;ref_src=twsrc%5Etfw\">#IrishHouse<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BeingIrish?src=hash&amp;ref_src=twsrc%5Etfw\">#BeingIrish<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/CloserFriend?src=hash&amp;ref_src=twsrc%5Etfw\">#CloserFriend<\/a> <a href=\"https:\/\/t.co\/fR1VCXt2o0\">pic.twitter.com\/fR1VCXt2o0<\/a><\/p>&mdash; The Irish House (@theirishhousein) <a href=\"https:\/\/twitter.com\/theirishhousein\/status\/1176167267668807682?ref_src=twsrc%5Etfw\">September 23, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3><strong>4) The F.R.I.E.N.D.S. Trend<\/strong><\/h3>\n<p>I\u2019ll be there for you! What is the first thing that comes to your mind when you hear of this line? The iconic series Friends? That\u2019s right!<\/p>\n<p>This epic show that stole the hearts of audiences worldwide is one of the most loved show of all times. Friends celebrated their 25th anniversary as one of the most iconic American shows of all time. Let\u2019s take a look at some Friends brand posts created who were part of celebrating the Silver Jubilee of this iconic show.<\/p>\n<p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Fixing breaks for more than 25 years!<a href=\"https:\/\/twitter.com\/hashtag\/Fevikwik?src=hash&amp;ref_src=twsrc%5Etfw\">#Fevikwik<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/FriendsTvShow?src=hash&amp;ref_src=twsrc%5Etfw\">#FriendsTvShow<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/25YearsOfFRIENDS?src=hash&amp;ref_src=twsrc%5Etfw\">#25YearsOfFRIENDS<\/a> <a href=\"https:\/\/t.co\/nJxUfu6Zm4\">pic.twitter.com\/nJxUfu6Zm4<\/a><\/p>&mdash; Fevikwik (@Fevikwik_tweets) <a href=\"https:\/\/twitter.com\/Fevikwik_tweets\/status\/1175012838445740032?ref_src=twsrc%5Etfw\">September 20, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">They&#39;ll be there for you \u2764\ud83c\udf5f<a href=\"https:\/\/twitter.com\/hashtag\/Friends?src=hash&amp;ref_src=twsrc%5Etfw\">#Friends<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/fries?src=hash&amp;ref_src=twsrc%5Etfw\">#fries<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/FRIENDS25?src=hash&amp;ref_src=twsrc%5Etfw\">#FRIENDS25<\/a> <a href=\"https:\/\/t.co\/uhZ2oepC0O\">pic.twitter.com\/uhZ2oepC0O<\/a><\/p>&mdash; McDonald&#39;s India (@mcdonaldsindia) <a href=\"https:\/\/twitter.com\/mcdonaldsindia\/status\/1174962045650792448?ref_src=twsrc%5Etfw\">September 20, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3><strong>5) Trending Format<\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text c_id=&#8221;.vc_1578569836067&#8243;]<\/p>\n<p><strong>The Fake Ad Co.<\/strong> shared a creative on their Instagram feed with a white background, two arrows, four words and a logo. The arrow trend caught on like fire as most of the brands have their presence on instagram and can relate to the trend easily. Some of the best examples to leverage this trend are \u2018Smoking kills, bookmarks help save posts\u2019. Within hours, feeds were flooded with similar posts, each adding a new facet to the trend. Thus, #TrendingFormat: #JustLikeThat came to life. Below are a few examples:<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;6774&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;6775&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text c_id=&#8221;.vc_1578562969423&#8243;]<\/p>\n<p>Topical content is content that is timely, relevant and that relates to something that\u2019s current. It is spontaneous and goes viral in no time. The obvious advantages of this type of content are that it&#8217;s of-the-moment and usually, highly searched.\u00a0<\/p>\n<p>Brands are treating posts on social media more as a piece of content rather than a promotion and integrating their products or services in them. Social media is a dynamic and competitive space and these trends can help you ace your social media game.<\/p>\n<p>Mindstorm is a \u2018Hybrid\u2019 <a href=\"https:\/\/mindstorm.in\/\">Digital Marketing Agency in Mumbai<\/a> helps keep abreast your brand of the latest developments around these themes and use these trends for your social media initiatives. Speed being one of the key features in the digital space Mindstorm empowers brands with real-time, personified creative communications to effectively target social media marketing goals and make the brand reach new heights.<\/p>","protected":false},"excerpt":{"rendered":"<p>One of the biggest disappointments of 2019 was the epic GOT letdown. Though the season finale was heavily critiqued; GOT became a huge social media trend with multiple brands propelling it forward. The GOT trend was one of the trends that was blown out of proportion simply by the momentum it received and the creativity [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[],"_links":{"self":[{"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/posts\/6925"}],"collection":[{"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/comments?post=6925"}],"version-history":[{"count":8,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/posts\/6925\/revisions"}],"predecessor-version":[{"id":9319,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/posts\/6925\/revisions\/9319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/media\/8582"}],"wp:attachment":[{"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/media?parent=6925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/categories?post=6925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/tags?post=6925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}