{"id":7392,"date":"2020-04-07T17:28:43","date_gmt":"2020-04-07T17:28:43","guid":{"rendered":"http:\/\/mindstorm.in?p=7392"},"modified":"2021-03-18T19:20:22","modified_gmt":"2021-03-18T13:50:22","slug":"top-10-campaigns-of-easter-day-by-brands","status":"publish","type":"post","link":"https:\/\/mindstorm.in\/old-backup\/blog\/top-10-campaigns-of-easter-day-by-brands","title":{"rendered":"Top 10 Campaigns of Easter Day by Brands"},"content":{"rendered":"\n<p>Easter Day provides an excellent opportunity for brands to get their creative caps on! <\/p>\n\n\n\n<p><strong>Let&#8217;s look at some to the Egg-cellent Easter Day Campaigns by brands.<\/strong> <\/p>\n\n\n\n<!--more-->\n\n\n\n<h3><strong>1. Cadbury&#8217;s &#8211; The Hunt Is On!<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"Cadbury Easter Egg Hunt TVC 2018 (30 secs) - UK\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/s15KOSoHP5c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Cadbury\u2019s had created a campaign for Easter\u2019s Day which involved egg hunt! That\u2019s right! One had to hunt down the hidden creme eggs that were infiltrated on other brands\u2019 TV ads, billboards, social feed, and websites. Once the egg is found they need to take a photo or screenshot and lastly upload it to win. To stand out from the crowd, Cadbury had hidden around 800 eggs and was offering sensational prizes of up to \u00a310,000. It was a highly interactive campaign that also made people check Cadbury\u2019s social media pages for top hunt clues. This was how they celebrated their Easter egg hunt.<\/p>\n\n\n\n<h3><strong>2. IKEA-  a flat-packed chocolate bunny!<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Calling all our flat-pack fans &#8211; why not try our V\u00c5RK\u00c4NSLA chocolate bunny as a sweet alternative to Easter eggs this year? Even better, it\u2019s made using only certified cacao from sustainable sources. How fast can you put yours together? *participating stores only. <a href=\"https:\/\/t.co\/tOkOQEF40q\">pic.twitter.com\/tOkOQEF40q<\/a><\/p>&mdash; IKEA UK (@IKEAUK) <a href=\"https:\/\/twitter.com\/IKEAUK\/status\/1102568610726379521?ref_src=twsrc%5Etfw\">March 4, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Some brands are flawlessly suited to Easter \u2014 think chocolatiers, supermarkets and so on! But what if you\u2019re not an obvious fit for this celebration? Well, IKEA has accomplished to not only make themselves relevant with their \u2018make your own\u2019 bunny solution, but they\u2019ve also highlighted what they\u2019re best known for \u2014 flat-packed furniture. The brand decided to take things one step further in 2019 by selling a flatpack Easter bunny to celebrate. Perfect for the creatives, this DIY bunny is sold throughout England and only costs $5.30. This was how greatly the ran their Easter Day Campaign.<\/p>\n\n\n\n<h3><strong>3. Deliveroo \u2013 Game of Thrones Dragon Eggs<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Fdeliveroo-game-of-thrones-chocolate-dragon-egg-001.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Deliveroo Game of Thrones Chocolate Dragon Egg\"\/><\/figure>\n\n\n\n<p>Deliveroo\u2019s came up with a Game of Thrones-inspired campaign. The food delivery giants are offering customers the chance to purchase a 2lb dragon egg for just 80p. Not only does this give them a huge boost due to the return of TV\u2019s bloodiest show, but the doubleheader of the promotion being egg-based and tied to Easter means that they\u2019re winning on two fronts. This is an excellent example of a brand knowing and understanding its audience. They have always received spikes in orders during famous TV shows as people settle on their sofas and order their favorite food, and they\u2019ve really tapped into the hype of the new season. With multiple media outlets picking up the story and new sign-ups going through the roof, this was a very smart move from the Deliveroo marketing department.<\/p>\n\n\n\n<h3><strong>4. <\/strong><strong>Lindt \u2014 Flavours and Special Editions<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">In our opinion, you can never have too many&#8230; which <a href=\"https:\/\/twitter.com\/hashtag\/LindtGoldBunny?src=hash&amp;ref_src=twsrc%5Etfw\">#LindtGoldBunny<\/a> flavour would you like this <a href=\"https:\/\/twitter.com\/hashtag\/Easter?src=hash&amp;ref_src=twsrc%5Etfw\">#Easter<\/a>? \ud83d\udc30\u2728 <a href=\"https:\/\/twitter.com\/hashtag\/lindt?src=hash&amp;ref_src=twsrc%5Etfw\">#lindt<\/a> <a href=\"https:\/\/t.co\/idfu8bEAc0\">pic.twitter.com\/idfu8bEAc0<\/a><\/p>&mdash; Lindt Chocolate UK (@LindtUK) <a href=\"https:\/\/twitter.com\/LindtUK\/status\/1116657211097452544?ref_src=twsrc%5Etfw\">April 12, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Lindt might be well-known for their Gold Bunny, but on Easter, they\u2019re determined to shout about the range of other flavors they offer as well as their special edition floral print Gold Bunny. This ensured they appealed to a wider audience and gave them spotlight over the holidays. This Easter day campaign got them a lot of sales and recognition.<\/p>\n\n\n\n<h3><strong>5. <\/strong><strong>Carlsberg: #IfCarlsbergDidChocolateBars<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"If Carlsberg did Chocolate Bars\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/r5RDHmedHTY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>So here\u2019s another awesome campaign for Easter\u2019s day by Carlsberg, a world-renowned brewery. In 2016, Carlsberg made a name for themselves in the marketing world with their #IfCarlsbergDidChocolateBars campaign. We all are aware about how candy and chocolate have a large role in the Easter holiday, so Carlsberg wanted to share with the world how it would look if they put it in the candy industry. To achieve this, they created the hashtag #IfCarlsbergDidChoclateBars and built a rectangular-shaped box that was wrapped like a candy bar outside their brewery. When the wrapper was pulled down, onlookers were shocked to see a bar made of chocolate instead of a large chocolate bar.<\/p>\n\n\n\n<p><strong>6. Marmite \u2013 Love it or Hate it Easter Eggs<\/strong><\/p>\n\n\n\n<p>[vc_single_image image=&#8221;7398&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text c_id=&#8221;.vc_1586277515039&#8243;]<\/p>\n\n\n\n<p>Whether you wanted them or not, Marmite easter eggs are a thing now. For some, this will be deliciously welcome news, whereas others will have a pretty visceral reaction to this desecration of chocolate, and that\u2019s exactly why this is such a good idea from Marmite. This was Marmite\u2019s Easter day campaign which made them famous.<\/p>\n\n\n\n<h3><strong>7. <\/strong><strong>M&amp;S \u2014 #ThisIsNotJust<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"M&amp;S FOOD | This is not just food... This is M&amp;S Food\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/5lwMQYxm23U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>M&amp;S is well-known for their \u2018This is not just\u2019 TV ads which showcase delicious treats and meal ideas. This idea has been continued through to social media and works really well for Easter as a hashtag. The campaign spoke about completing a tempting written copy and video content, to win amazing prizes. It went very well on social media.<\/p>\n\n\n\n<h3><strong>8. <\/strong><strong>Hotel Chocolate \u2014 The Fear of Missing Out<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Lunchtime just got interesting. On the menu; chocolate Egg Sandwiches:<br>-Chocolate Spread<br>-Cookie Dough &amp; Ice Cream<br>-Caramayo<br>-Lamb &amp; Mint<br><br>A wholemeal slice was 3D-scanned to create these eggstraordinary sandwiches <a href=\"https:\/\/t.co\/trOdSjWVOo\">https:\/\/t.co\/trOdSjWVOo<\/a> <a href=\"https:\/\/t.co\/IGQXEv79qL\">pic.twitter.com\/IGQXEv79qL<\/a><\/p>&mdash; Hotel Chocolat (@HotelChocolat) <a href=\"https:\/\/twitter.com\/HotelChocolat\/status\/1115928712346775553?ref_src=twsrc%5Etfw\">April 10, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>FOMO or the \u2018fear of missing out\u2019 is something all marketers should know about and use to their advantage. Essentially if people feel they are trailing behind they\u2019re more likely to take action. Hotel Chocolat\u2019s Easter campaigns are very much time-specific as this creates a sense of urgency in a bid to boost sales! They came up with messages such as \u201conly available until Easter\u201d and \u201ctoday only\u201d they were essentially trying to tell consumers to act now and to avoid missing the deal.<\/p>\n\n\n\n<h3><strong>9. McDonald\u2019s<\/strong><\/h3>\n\n\n\n<p>[vc_single_image image=&#8221;7402&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text c_id=&#8221;.vc_1586277672813&#8243;]<\/p>\n\n\n\n<p>A company that needs no introduction or attention-grabbing headlines, McDonald\u2019s relies solely on its brand recognition. Also, it\u2019s a famous Big Mac burger to create a series of creative Easter Marketing campaigns.<\/p>\n\n\n\n<h3><strong>10. Haribo &#8211; #HuntTheDoubleYolker<\/strong><\/h3>\n\n\n\n<p>[vc_single_image image=&#8221;7403&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text c_id=&#8221;.vc_1586277715700&#8243;]<\/p>\n\n\n\n<p>This year\u2019s #HuntTheDoubleYolker competition by Haribo is easy to participate. Users simply needed to pick a package of the limited edition Starmix from their local food store and see if a \u2018double yolk\u2019 egg existed in the package for a chance to win a UK family holiday.<\/p>\n\n\n\n<p>With this relatively small campaign being marketed across their brand packaging and social media, it\u2019s exciting to see how consumers react and engage with this non-chocolate, \u2018eggy\u2019 campaign.<\/p>\n\n\n\n<p>We hope you enjoyed reading these Egg-cellent easter campaigns by brands. We at Mindstorm leverage chaos everyday to stay ahead of the curve, we\u2019re not just leading the race, we re-define it everyday. To give us a shout out, <a href=\"https:\/\/mindstorm.in\/contact\">contact us<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Easter Day provides an excellent opportunity for brands to get their creative caps on! Let&#8217;s look at some to the Egg-cellent Easter Day Campaigns by brands.<\/p>\n","protected":false},"author":1,"featured_media":8648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[],"_links":{"self":[{"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/posts\/7392"}],"collection":[{"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/comments?post=7392"}],"version-history":[{"count":4,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/posts\/7392\/revisions"}],"predecessor-version":[{"id":9364,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/posts\/7392\/revisions\/9364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/media\/8648"}],"wp:attachment":[{"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/media?parent=7392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/categories?post=7392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/tags?post=7392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}