{"id":7492,"date":"2020-05-07T12:16:22","date_gmt":"2020-05-07T12:16:22","guid":{"rendered":"http:\/\/mindstorm.in?p=7492"},"modified":"2021-03-18T19:25:00","modified_gmt":"2021-03-18T13:55:00","slug":"top-world-sleep-day-campaigns-by-brands","status":"publish","type":"post","link":"https:\/\/mindstorm.in\/old-backup\/blog\/top-world-sleep-day-campaigns-by-brands","title":{"rendered":"Top World Sleep Day Campaigns by Brands"},"content":{"rendered":"\n<p>Below are few brand campaigns for world sleep day which went viral on social media. They were carried out by some famous brands like Godrej, Kurl-on, Duroflex and many more, here are few of them. <\/p>\n\n\n\n<!--more-->\n\n\n\n<h3><strong>1. Godrej Interio Mattresses<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"Kids who sleep for over 10 hours grow well and do well.\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/qkPXEGNGUO4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Godrej Interio launched the #SleepJasoos campaign leading up to World Sleep Day on the 16th of March. As part of the contest, participants captured and posted pictures &amp; videos of family, colleagues, and friends snoozing at odd hours and places. Over 3 lac people participated in this campaign. #SleepJasoos trended nationally generating over 19 million impressions. Later the activity was extended to Facebook by sharing it with the influencer communities.<\/p>\n\n\n\n<h3>2. Kurl On<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Would you agree? Follow us &amp; tell us what according to you is Good Sleep &amp; win some great goodies. <a href=\"https:\/\/twitter.com\/hashtag\/GoodSleepIs?src=hash&amp;ref_src=twsrc%5Etfw\">#GoodSleepIs<\/a> <a href=\"https:\/\/t.co\/Lmrl4Hu1w5\">pic.twitter.com\/Lmrl4Hu1w5<\/a><\/p>&mdash; Kurlon Limited (@KurlonLimited) <a href=\"https:\/\/twitter.com\/KurlonLimited\/status\/708920222229536768?ref_src=twsrc%5Etfw\">March 13, 2016<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Kurl-on came up with a campaign called #GoodSleepIs. On Twitter, the brand posted a simple question for its followers. To say what does good sleep meant to them along with the hashtag #GoodSleepIs. Within an hour, the brand received an overwhelming response and began to trend. According to the brand \u2013 \u201ca total of 458 unique participants showered us with 2,828 responses which generated 1,129 re-tweets. The #GoodSleepIs campaign trended on Twitter for 5 hours.\u201d<\/p>\n\n\n\n<h3>3. Duroflex<\/h3>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B9ZjmVPBetH\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B9ZjmVPBetH\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B9ZjmVPBetH\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Duroflex (@duroflexworld)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Duroflex Mattresses is one of India\u2019s leading mattress brands. It launched their unique and quirky, #YawnOffSleepOn campaign asking everyone to send them their yawns so they can send them a good sleep. Through this innovative campaign, the brand called out to people across cities to share funny yawn videos. Those who sent the most entertaining yawn videos won a premium mattress from Duroflex and got featured on the brand\u2019s social pages.<\/p>\n\n\n\n<h3>4. Westin Hotels &amp; Resorts<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We have been anticipating <a href=\"https:\/\/twitter.com\/hashtag\/WorldSleepDay?src=hash&amp;ref_src=twsrc%5Etfw\">#WorldSleepDay<\/a> on Friday the 15th, halt all your stresses to stay in bed and <a href=\"https:\/\/twitter.com\/hashtag\/FeelWell?src=hash&amp;ref_src=twsrc%5Etfw\">#FeelWell<\/a>! Celebrate the \u2018Joy Of Missing Out\u2019 <a href=\"https:\/\/twitter.com\/hashtag\/JOMO?src=hash&amp;ref_src=twsrc%5Etfw\">#JOMO<\/a> by tagging <a href=\"https:\/\/twitter.com\/Westin?ref_src=twsrc%5Etfw\">@westin<\/a> and the <a href=\"https:\/\/twitter.com\/hashtag\/WestinJOMO?src=hash&amp;ref_src=twsrc%5Etfw\">#WestinJOMO<\/a> until Thursday the 14th to win <a href=\"https:\/\/twitter.com\/hashtag\/marriottbonvoy?src=hash&amp;ref_src=twsrc%5Etfw\">#marriottbonvoy<\/a> points! <a href=\"https:\/\/twitter.com\/hashtag\/SleepWell?src=hash&amp;ref_src=twsrc%5Etfw\">#SleepWell<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/marriottinlmea?src=hash&amp;ref_src=twsrc%5Etfw\">#marriottinlmea<\/a> <a href=\"https:\/\/t.co\/d1vfc3KE83\">pic.twitter.com\/d1vfc3KE83<\/a><\/p>&mdash; westincairo (@westincairo) <a href=\"https:\/\/twitter.com\/westincairo\/status\/1105792106860298240?ref_src=twsrc%5Etfw\">March 13, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Westin Hotels &amp; Resorts came up with a World Sleep Day campaign called #JOMO&nbsp; to highlight its brand as an industry innovator when it comes to wellbeing. The campaign was made to drive awareness of the brand\u2019s \u2018Sleep Well\u2019 pillar and iconic Heavenly Bed in its hotels and resorts. It included both influencers and customers.<\/p>\n\n\n\n<h3>5. SpringFit- #AbToSoJa<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"Ab Baccho ko Pad Raha Hai Parents ko Sulana! - Ab To So Jao | Hindi\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/VUbcib70A7U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Springfit Mattresses\u2019&nbsp; #AbToSoJa campaign featured a role reversal route where children were asking a very fundamental question to their parents. Do the adults practice what they preach? If children are asked to sleep on time, why didn\u2019t the adults?<\/p>\n\n\n\n<p>The one and a half minute long ad film talked about the hazards of smartphone addiction urging grown-ups not to include phones during their sleeping time. The music video also showed the kids singing lullabies for their parents late at night, urging the viewers to sleep on time. This campaign was viral on social media and was run on World Sleep Day with #AbToSoJa.<\/p>\n\n\n\n<h3>6. Ikea<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"Let&#039;s celebrate sleep, everyday.\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/Y2AnauPX1hM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>The most loved global home furnishing brand, launched a new campaign \u2018Let\u2019s Celebrate Sleep, Everyday\u2019. Through this campaign, the brand wanted to urge consumers to sleep well.&nbsp; The campaign was kicked off by a television commercial that&nbsp; showcases a family struggling to sleep at night due to various factors such as ambient light coming from the windows, sounds from outside, uncomfortable pillows and mattresses. <\/p>\n\n\n\n<p>They later suggested solutions to the problems by introducing IKEA products such as ergonomic pillows, comfortable textiles, pocket spring mattresses, darkening curtains and lighting solutions among others. This went popular and reached new heights.<\/p>\n\n\n\n<h3>7. Philips- #DontSleepOnIt<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"Don&#039;t overlook the symptoms of Sleep Apnea. #DontSleepOnIt\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/k3Rrby4ZXqc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>In response to World Sleep Day 2020, Philips administered its annual sleep survey campaign to generate insights into how sleep impacts people&#8217;s lives and what they are (or are not) doing to improve their sleep around the world. They surveyed more than <strong>13,000 adults across 13 countries<\/strong> to capture attitudes, perceptions, and behaviors around sleep. With the survey data, Philips continues its commitment to raise awareness around people&#8217;s sleep challenges worldwide on their Instagram and Facebook page as well.<\/p>\n\n\n\n<h3>8) Channel 4, Eve Sleep &amp; Good Stuff<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"C4 Eve AdTakeover\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/9r_1PzZcLuU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Channel 4, Eve sleep, and Goodstuff have partnered to create a worlds-first in TV advertising by removing the blue light from their TV advertisement, marking the weekend of World Sleep Day in a bid to help the nation wind down to sleep more easily. <\/p>\n\n\n\n<p>In the ad break, with time edging close to bedtime between 10pm -11pm, a 90-second relaxation film featuring adults, a young child, a baby and a puppy enjoying good sleep helped create a relaxing moment for viewers across the country.<\/p>\n\n\n\n<h3>9) <strong>ResMed- Lucky Draws and Giveaways<\/strong><\/h3>\n\n\n\n<p><img loading=\"lazy\" src=\"https:\/\/lh4.googleusercontent.com\/Kcf1ESHhYuinfQJSs4-9Wo3BtyHJZ8u9yLjpPJ-D6OygQw0t8ENhrJJjvLuaVH8UdezKi718IvvbZainiId52bKm8bDD4UcIJUfAG3uP4QVyohOfdfDr5Z2jfIoOIg1-7KrNxeGY\" width=\"602\" height=\"312\"><\/p>\n\n\n\n<p>ResMed Australia is a brand that provides sleep time teas. For World Sleep Day they created a giveaway that incorporates completing their Online Sleep Assessment during the month of March and get the chance to participate in their lucky draw to win the ResMed Ultimate Sleep Pack <strong>(valued at $893)<\/strong> every week. Adding to this giveaway, they also created a page showcasing tips on how to sleep better &amp; tips to do the same. Check it <a href=\"https:\/\/www.resmed.com.au\/world-sleep-day\">here<\/a>.<\/p>\n\n\n\n<h3>10) Sleepy<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"Sleepy | World Sleep Day\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/AJ8DV2sgz9o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Sleepy created an advertisement campaign where all screens in Belgium played a lullaby sound video, encouraging people to switch their devices before they sleep as it can be harmful.<\/p>\n\n\n\n<h3>11) Ariel- Share The Load<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"Unequal division of household chores is keeping women awake. #ShareTheLoad - for equal sleep\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QAxm23SjHDo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>The focus of the new commercial, is sleep deprivation that women face because of early mornings and late nights. The company conducted research at the beginning of the &#8216;Share The Load&#8217; campaign in 2014. The study revealed that 79 percent of married men thought that laundry was a woman&#8217;s job. \u201cOver the years with our awareness campaigns, we have found a way to change attitudes and bring that number down to 41 per cent.<\/p>\n\n\n\n<h3>12) Sanofi- How long has it been?<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"Sanofi \u2013 World Sleep Day - Global Campaign\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/4iVdIXM_-Rg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>More than half of people <strong>worldwide<\/strong> aren&#8217;t getting enough <strong>sleep<\/strong> and, according to new research, it&#8217;s women who are losing out in the bedroom. Sanofi Pharmaceutical company held a global campaign&nbsp; \u201cHow long has it been\u201d to raise more awareness on what people are missing out on.<\/p>\n\n\n\n<h3>13) ICICI Lombard<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"World Sleep Day\" width=\"1170\" height=\"878\" src=\"https:\/\/www.youtube.com\/embed\/TGtKBBaycMY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>ICICI Lombard created a video for World Sleep day that aims to provide a few ways one can improve sleep and stay healthy on a daily basis. With their signature music in the background.<\/p>\n\n\n\n<h3>14) BekaertDeslee Group<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe title=\"BEKAERTDESLEE - World Sleep Day\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/kCU8hbztLZ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>BekaertDeslee Group created a video in which they outline sleeping habits people have to raise more awareness on how good sleeping habits look like and why they might be important to have in their daily life.<\/p>\n\n\n\n<p>We at Mindstorm love our sleep too, but we\u2019ll stay up as long as it takes to keep you digital bees updated with the latest industry trends and insights. To read more blogs, visit <a href=\"https:\/\/mindstorm.in\/blog\">our website!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Below are few brand campaigns for world sleep day which went viral on social media. They were carried out by some famous brands like Godrej, Kurl-on, Duroflex and many more, here are few of them.<\/p>\n","protected":false},"author":1,"featured_media":8684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[],"_links":{"self":[{"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/posts\/7492"}],"collection":[{"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/comments?post=7492"}],"version-history":[{"count":9,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/posts\/7492\/revisions"}],"predecessor-version":[{"id":9369,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/posts\/7492\/revisions\/9369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/media\/8684"}],"wp:attachment":[{"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/media?parent=7492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/categories?post=7492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindstorm.in\/old-backup\/wp-json\/wp\/v2\/tags?post=7492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}