{"id":9199,"date":"2021-03-08T17:09:01","date_gmt":"2021-03-08T11:39:01","guid":{"rendered":"https:\/\/mindstorm.in\/?p=9199"},"modified":"2021-03-26T10:49:26","modified_gmt":"2021-03-26T05:19:26","slug":"social-media-marketing-trends-in-2021","status":"publish","type":"post","link":"https:\/\/mindstorm.in\/old-backup\/blog\/social-media-marketing-trends-in-2021","title":{"rendered":"Social Media Marketing Trends in 2021!"},"content":{"rendered":"\n

Gear up to take your social media marketing strategies to new heights with Mindstorm<\/a>\u2019s predictions for 2021! In this article, we will take you through the five social media marketing trends that will dominate in 2021. <\/p>\n\n\n\n\n\n\n\n

We have gathered proven research, reliable statistics, expert advice, and some instances for you to understand the practical applications of these trends. As we step into 2021, it\u2019s important to understand how unpredictability and social connections were shaped in 2020. Amidst the unprecedented situations of COVID 19, brands found new ways to market their products through social media, while nurturing their social connection with customers online. More than ever, people now feel the need to be heard and stay connected, even if it\u2019s via social media. From body positivity to sustainability to social injustices, people across social media are now talking about everything and feel the need for acknowledgment as never before. <\/p>\n\n\n\n

A<\/em><\/strong> global digital insights info organization, half of the world\u2019s population is actively engaged on social media platforms. Around 4.66 billion people around the world use the internet and an average of nearly 2 million new users are joining social media every day. <\/em><\/strong><\/p>Datareportal<\/em><\/strong><\/a><\/cite><\/blockquote>\n\n\n\n

The above-mentioned statistic would be sufficient enough for you to understand the constantly evolving social media market and the diversity in culture, opinion, and habits it is bringing to the virtual world. Well, we are here to help you! Check out our comprehensive list of 5 trends that every social media marketer needs to look out for to keep pace with the social media world.<\/p>\n\n\n\n

 If you need to shape up your Social Media Marketing<\/a>, get in touch with us at aniketh@mindstorm.in. And we will help you meet your desired social media marketing goals.<\/p>\n\n\n\n

Get ahead in the social media game, with these five trends<\/strong>–<\/h2>\n\n\n\n

1) Short-form Videos  <\/strong><\/h3>\n\n\n\n

Short-form videos have been around for quite some time and will continue to drive entertainment value for a much longer time. From this or that challenges to driving inspirations from a favorite social media influencer\u2019s makeup look, videos are loved by all. Social media is redefining the way businesses advertise their products. Through efficient use of Instagram Reels, TikTok, or Snapchat\u2019s Spotlight, brands are communicating their messages in creative ways to attract consumers online. Moreover, with the consistently decreasing attention span of audiences, short-form videos have gained popularity in a short amount of time. A Facebook Study<\/a> showed that six-second ads had 11% higher ad recall, provided a 12% rise in return on ad spend, and improved video completion rates by 271% over longer-form ads. Let\u2019s have a look at the best practices, that marketers can implement in 2021, to make the most out of short-form videos; <\/p>\n\n\n\n

What\u2019s in it for marketers?<\/strong><\/h4>\n\n\n\n
  1. Focus on User-Generated Content (UGC)<\/strong><\/li><\/ol>\n\n\n\n

    Get social media influencers on board to talk about your products and services through Reels, Tik Tok, etc. Find people relevant to your niche, share customer testimonials, and FAQs in form of short-videos, and extensively promote them across social media platforms. Such content will serve as social proof for your audience and there are high chances that people will engage with the brand more enthusiastically. Source<\/a> study suggests 90% of consumers are more influenced by UGC for their buying decisions rather than promotional emails and even search engine results. <\/p>\n\n\n\n

    For instance; check out the Instagram Reel by Fashion influencer, Leonie Hanne for Louis Vuitton! <\/p>\n\n\n\n

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    A post shared by Leonie Hanne (@leoniehanne)<\/a><\/p><\/div><\/blockquote>