When brands showered their love for mothers around the world
Mothers day gives brands an opportunity to rekindle the bond we share with the most special ladies in our lives. No matter how old one gets, they continue to remain the apple of the eyes of their mom’s & these 10 brands managed to showcase just that with their endearing and heartwarming campaigns. Have a look!
1. Amazon – #DeliverTheLove
Indeed it was an excellent campaign by Amazon. The #DeliverTheLove campaign portrayed how a mother’s love is the only constant in this world. The 1:30 minute video depicts the coming of age kind narrative from the visuals from baby, to kid and into adulthood. If you have noticed, Mom’s hand was the primal focus throughout the video, a great metaphor of a mother’s love. Now go #DeliverTheLove to your mom!
(Check out the full video here : Hyundai )
Hyundai came up with an interesting campaign for Mother’s Day in 2019. They very smartly integrated the concept of our nation, Mother India with real mom mothers, capitalising on the fact that the elections were around the corner. This simple yet profound campaign conveyed its messaging perfectly through its video narrative that featured a mom and her two adult kids driving to an election booth in a Hyundai Santro, to cast their vote.
( Check out the full video here : HSBC )
HSBC – Middle East came up with a visually engaging campaign, The Ad film depicted the love of a busy-working mom to her daughter in the form of a melodious, soothing song sung by the mother.
(Check out the full video here : BYJU – Mothers Day Confessions )
Unlike regular Ad commercials, BYJU’S took a realistic route of making the mother day’s campaign more engaging and relatable last year. The video basically featured their employees answering situational questions which was quite fun and made one relate to the answers given by them.
They say god can’t be everywhere, that’s why he created mothers. Sunfeast tried to encapsulate that through it’s campaign in 2019. It delivered a unique & thought provoking messaging that many take for granted or simply forget to realise. It showcased this through the perspective of a young man as he took us on a narrative about his mother-like figure from the past, an old lady who ran a tea shop during his college days. We all have had such a mom-like figure guiding us wherever we go.
6. EPSON – #SheIsAlwaysWithYou
(Watch the video here : EPSON)
EPSON, showcased a beautiful bonding between a mother and her teenage daughter through their campaign #SheIsAlwaysWithYou, which took us on a roller coaster ride of emotions all the way till the end. The ad film depicted how far a mother would go to fulfill the wishes and desire of their child.
7. SBI Life Insurance – #MummyKahanHai
(Watch the full video here : SBI Life Insurance)
#MummyKahanHai was the campaign that SBI Life Insurance came up with, showing a real life incident based film of a SOS mother. Never heard of a SOS mother? An SOS mother raises a generation of children as her own and meets their physical and emotional needs from infancy right up to adulthood. SOS mothers are chosen carefully to ensure they are capable of raising an SOS family in the long term. Watch the video to truly appreciate the heartwarming message behind the campaign.
(Watch the full video here : Hopscotch )
Last Mother’s day, Hopscotch came up with a really innovative & trendy campaign featuring a mom rapping to a song with a context of styling a kid. It was a hilariously quirky video, endearing to watch and with ample amounts of ‘swag’
9. Shoppers Stop
Shoppers Stop came up with an off beat black & white visual video with a daughter’s voice over narrating us through the heartwarming events of the video. The narrative spoke about how every mother is her daughter’s idol, by showcasing the young daughter trying to mimic her mother at every stage of life.
Zomato’s #OrderForMom during last year Mother’s day was quite heartwarming yet questioned us in a subtle way – “Do we know what our mom’s favourite food is?” It is so easy to recall ours though! The ad film showed 2 kids ordering their mom’s favourite food from her favourite restaurant, surprising her by ordering through Zomato. A brilliant idea, made even better by the seamless brand integration, kudos Zomato!
Hope you had a great time browsing last year’s Mother’s Day campaigns by different brands. To learn and read more such blogs and articles visit www.mindstorm.in/blog