Search Engine Optimisation – Crush your Competition
Search Engine Optimisation is a digital marketing approach to dominate search results without paying Google.
You worked with an SEO services agency in the past but it didn’t work. Help!
SEO is a service and not a product. As a service it is man power & talent-driven making the process sentient (which means it relies on intellect of the person managing your SEO efforts). Generally, you require 1 ‘knowledgeable’ person with many hands to drive your SEO efforts. If your budget is higher you can hire more people to drive your SEO efforts jointly.
Generally this type of resource allocation is based on the number of keywords you want to optimise your site for. More the keywords, higher the manpower requirement thus leading to increase in costs.
We are here to help!
We live and breathe digital marketing. We are one of the best Search Engine Optimization Company in Mumbai delivering the highest return on investment for your business.
Why Search Engine Optimization Services?
Right from procuring any information to purchasing a product (online /offline), consumer decisions are mostly influenced by the data they get from the search engines.
Higher search rankings are equated with higher credibility. And in the minds of your consumers, high website ranking is a vote of confidence. 93% of customers trust online reviews which are found though Google before they decide either to buy your product or service.
So, does it make sense to leverage the power of search engine optimization to take your business to the next level? Search Engine Optimization Services (SEO) can improve the online presence of any business by keeping it healthy and competitive. It helps you get insights about your customers (the search queries, region, language, interests, etc.) which is extremely valuable because as you can use these metrices to make more informed decisions regarding your business strategies, both online and offline.
How is SEO efforts measured?
Google Analytics of your website showcases 4 channels – Social, Paid, Organic & Referrals.
The way to measure SEO efforts is to look at Organic & Referral Traffic. Avoid measuring SEO efforts through Paid & Social Traffic. Evaluate the growth over 3 to 6 months and observe the pattern.
Why is SEO measured over months and not days or weeks?
Google Spiders take time to crawl your website. Crawling in SEO is the acquisition of data about a website. Crawling is a process by which search engines crawler/ spiders/bots scan a website and collect details about each page: titles, images, keywords, other linked pages, etc.
Last year, Google updated “Fetch as Googlebot” in Webmaster Tools (WMT) with a new feature, called “Submit URL to Index,” which allows you or your agency to submit new and updated URLs that Google themselves say “will usually crawl within a day.“
Search Engine Optimization Company will tell you that it takes 4 to 6 months to start seeing results. That’s generally accurate but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you’re getting at 6 months should be considerably less than what you’re getting at 12 months
SEO v/s SEM – What’s better?
In Search Marketing, SEO grows over time while SEM can drive you immediate results. The function of Search Marketing remains the same – Appear on search results when your client, customer or guest is searching for an offering you provide for.
With SEM you pay to have your ad campaign drive results. In case you stop SEM Campaigns, the traffic drops instantly. It’s like an ‘on’ or ‘off’ button. With SEO you hire talent to grow your traffic over time. Although your cost remains same, traffic to your site grows. At times, you might decide to stop SEO, but this might not necessarily drop your traffic immediately.
What’s an average budget to put on SEO?
Cost for SEO varies between Rs. 25,000 – Rs. 1,20,000 per month (in India). Although the work is the same, speed drastically varies based on:
1) Who creates the SEO Plan and their expertise.
2) Time taken by ONE person to get ONE job done. Lower your budget, lesser number of people are deployed on your account to get the job done.