Branding on Social Media is everything. Especially, with every brand competing for social media presence, it has become essential to drive the right kind of messaging. What is the right messaging for social media? A post that is not only consistent with brand values, drives brand positioning, but is also creatively rewarding and designed intelligently. While this competition is constant throughout the year, it rises to a great level during special days, events and festivals.
What makes a festive post viral on social media? No one factor can ascertain a posts’ success on social media. There are various criteria’s that contribute to a crafting an intelligent brand post and developing a striking creative for festivals. The two key aspects being key messaging and design. And we are counting down some of the intelligent, thought-provoking, woke campaigns across the years.
Here is a list of best creative posts designed by brands for India’s Republic Day.
Before you scroll down any further, you must keep in mind the two most important factors that make a post creative- their Visual Appeal and their Visual Messaging.
Simply put, visual appeal refers to how a creative looks. It is all about how well the colours have been put, what elements have been used and how clear the messaging is. Amongst all this, the brands must remember not to lose their personality that the audience recognizes them with.
Find below some of the most visually appealing creatives posted on their social media by brands:
1) Anmol Jewellers
2) Axis Mutual Fund
Nation building is a collective responsibility of all citizens. Today, as we celebrate 70 glorious years of being a…Posted by Axis Mutual Fund on Friday, January 25, 2019
Celebrate this Republic Day with the special Cadbury Gems pack, containing your 3 favourite colours! #RepublicDay #CadburyGemsPosted by Cadbury Gems on Tuesday, January 23, 2018
6) FBB –
7) Jawa Motorcycles
8) Paper Boat
Waiting, and waiting for our state’s float to come along to cheer loudly! Happy Republic Day everyone! 🙂Posted by Paper Boat on Wednesday, January 25, 2017
9) Society Tea
Society Tea extends its warm regards to all Indians in the country and abroad. Wishing you and your family a Happy Republic Day.Posted by Society Tea – A Brand New Day on Saturday, January 25, 2014
10) Sula Vineyards
The Sula family wishes all a Happy 70th Republic Day. #SulaWines #SulaVineyardsPosted by Sula Vineyards on Friday, January 25, 2019
12) Tata Stryder
13) Ultimate Ears India
While some brands opt to let their creatives do the talking, others use words to enhance their posts. The words could be a direct message or the way a brand wishes their audience.
Below are some brands that perfectly blended words with designs for their Republic Day Posts:
15) Bajaj Avenger
17) Disney Plus HotStar
18) Go Sport
19) Hero MotoCorp
20) IDBI Bank
This Republic Day, let’s make India digitally literate with the Intel® Learn Digital Skills App! #DigitalIndia Download now! http://bit.ly/1KJkx3kPosted by Intel on Sunday, January 25, 2015
22) Maruti Suzuki
23) MAXXTYRES –
It’s time to take the front seat and show it to the world what we are made of. This Republic Day take charge of your aspirations and be the #WomenInFront with Maxxis. #LicenseToFreedom #HappyRepublicDay.Posted by Maxxis Tyres India on Friday, January 25, 2019
24) Nat Geo India
#Skoda India Wishes You A Happy Republic Day. They say you need to be the change you wish to see in the country. Tell us what change are you willing to bring.Posted by ŠKODA India on Sunday, January 25, 2015
26) Sony India
27) Sony LIV India
28) Tata Motors
29) Tata Salt
Bet you’ve loved these 30 Republic Day Campaigns by brands. Still thinking on how to create an interesting festive post for your page? Hit us up and we can help design a campaign for your brand! Drop us a hello at [email protected].