The topic of health and wellness did not take much precedence before the COVID era. Ever since the pandemic more brands are making an effort to create genuine communication for the public. Fans look up to their most loved brands, hence making it easier for them to receive the message to stay indoors, to donate, to stay safe, to practice wellness rather than fall prey to illness and much more.
But did you know – World Health Day is actually held to mark WHO’s founding. WHO sees this day as an opportunity for the organization to draw worldwide attention to a subject of prime importance – the health of the world. Therefore each year the organization comes up with a new focus or a theme. Let’s see how creative everyone’s favorite brands got so far on World Health Day.
1) Subway
Targeting the source of many health problems in general, World Health Day turns out to be the perfect special day to celebrate for the sandwich brand. Eat right. Stay Healthy!
2) Axis Bank
Axis Max Life Insurance leverages relatable late-night anxiety (“2 AM thoughts”) to spotlight brain health on World Health Day.
3) Mendi India
Mendi India delivers a thought-provoking World Health Day creative by wrapping its neurofeedback headband around planet Earth.
4) Apollo Hospital
The campaign leverages data-driven storytelling to encourage proactive health screenings rather than reactive treatments.
5) Durex
While all the focus has been on COVID and maintaining social distancing in public, people tend to forget other ways of contracting diseases. Stay safe in every way. Happy World Health Day!
6) ICICI bank
For once it’s the other way around where banks are banking on people. A smart reminder by ICICI bank to stay indoors.
7) Amul
Amul always has a way of turning heads. They created their own acronym for World Health Day. This is one butter brand you will never forget.
8) Riopads
A deeply empathetic, high-impact campaign that turns a standard World Health Day message into an authentic tribute to female resilience.
9) Indigo Paints
What about the health of your home? Dust, mold and leakages in your home also need your attention from time to time. Just like you focus on your health, focus on the health of your house too – now that’s a smart way to put it.
10) Decathlon
Now that’s a creative that adventure seekers, fitness freaks and players will be happy to relate to.
Love this list? Give our team a shout out at aniketh@mindstorm.in.
