International Women’s Day is widely popular and celebrated globally. What started as a labor movement to support women’s rights is today a powerful program. It highlights gender issues, celebrates the achievements of women, and inspires the global population for equality and equity. Women’s Day is one of the important days that businesses must celebrate on social media to resonate with the audience and customers.
Creating International Women’s Day Social Media Posts
With a large woman workforce and voice in power today, Women’s Day has become an important day, celebrated by countries, businesses, and brands on social media. International Women’s Day comes packed with several nuances on what to talk about. The UN also puts out the theme for the year, for example, 2022 was earmarked for breaking stereotypes. Brands prefer to avoid days with social messages. However, customers today want to know the causes and societal issues that brands associate with. Celebrating internationally acclaimed days is one way for brands to align themselves and their brand values with customers. Videos, reels, TikTok videos, and social media posts for this day create impact and engagement on social media. However, this needs to be handled deftly with a larger campaign thought. Businesses must be thoughtful with social media campaigns and craft relevant social media posts.
Our social media marketing agency has collected the top 8 social media post ideas for International Women’s Day. Our team shares what brands should say or can do on social media, i.e., content ideas and social media engagement tactics. How can businesses execute international women’s day social media ideas while working towards the top 5 social media marketing goals?
International Women’s Day Social Media Post Ideas
1. Make it Fun with contests, giveaways, prize
IWD is a day marked with a huge backstory and context. However, brands can opt for a fun angle to celebrate the day. It’s a good idea to get audiences involved with contests and giveaways. This offers a business to reach a new audience as participation increases. It also allows brands to highlight products and services while making it a celebration.
In the above social media post, Nayasa shares a fun, interactive “spot and win” contest to celebrate Women’s Day. This engaging approach boosts audience participation.
Tata Cliq ties the brand name in with the contest and plugs in their products to match the International Women’s Day theme.
CordLife, a medical company that helps mothers bank their baby’s cord blood has women as their target group. Thus, a social media post that engages the customers with contests and informs them about their service is a good way to celebrate IWD.
2. Highlight social issues
Brands today have and seek customers who value the same things they do. It means more loyalty to the brand. Thus, many brands don’t hesitate to highlight social issues through social media posts, especially on International Women’s Day. Social media posts with social messages have a huge impact and garner many shares and comments. They also get popular on other platforms. Thus, brands have to craft these campaigns with some nuance. If businesses are going to highlight social issues, they must do their research and create authentic messaging. Brands must avoid plugging in the product or promoting the brand if opting for this route.
Dove has always positioned itself as a beauty or skin expert. Over the years, they’ve worked on marketing strategies to change the meaning of beauty, and are trying to be more inclusive. Here is Dove and Culture Machine trying to break the beauty stereotypes that society impresses on young girls.
Vivel has an excellent take on International Women’s Day. The brand highlights the rampant casual sexism through its social media posts. They’ve taken a social issue and highlighted the life experiences of industry leaders to spotlight this issue.
3. Choose a social cause and get involved
Yes! Get involved. Isn’t it time-consuming, you’d ask? It is an effort, and customers want to see that brands truly care. They want to know that this international women’s day social media post isn’t a gimmick or lip service. Businesses with a larger global reach can make a difference with well-thought campaigns while also building brand equity.
2.6 million women across the country have benefitted from #InternetSaathi. #DayWithASaathi pic.twitter.com/ghMX0ekrZB
— Google India (@GoogleIndia) March 4, 2017
Google understands the need for digital education in rural areas. Thus, the brand launched its campaign #DaywithaSaathi to help women learn how to use the internet to their advantage.
Swiggy took a more digital approach and created a digital social movement with their international women’s day social media post. Their post offers a concrete action to prevent women from being objectified and gives customers a chance to make that social change.
4. Quirky, funny, and witty can be impactful
Everyone loves a witty reply or a wise post to share. Several brands have nailed that style of communication too. Making a point while also entertaining audiences. Again, brands cannot be flippant about what they want to communicate. Sarcastic social media posts and witty ideas are good to capture the audience’s attention. However, brands must ensure they don’t lose the plot trying to create engaging social media post ideas.
Durex has nailed the quirky and funny style of social media communication. They’ve also ensured that the messaging is clean, straightforward, and relevant.
Oyo Rooms international women’s day social media post idea is hard-hitting and true, while also being witty. It’s also admirable to see an initiative for a hackathon dedicated to women.
5. Raise Awareness
Businesses are part of society. Raising awareness for women’s issues isn’t restricted to only NGOs, Govt. or institutions. Here is where brands can build a reputation by bringing awareness and taking an active part in the issue.
Whisper India talks about the issue of menstrual hygiene and how several girls don’t have access to it. Along with raising awareness through social media posts, they take actionable steps to work towards the initiative.
Purrple too takes an initiative to help rehabilitate abused children and encourage audiences to buy so that they can share proceeds of the sale with NGOs.
We Work tackles important biases that plague our workplaces today. The social media post integrates the brand and its offering -workspace – and its overheard conversations to raise awareness.
6. Get real women involved
Women’s day is about women around the world. Social media post videos need not be restricted to only involving models or shooting elaborate videos to drive a point. Stories of real women in the workplace, celebrations of the day, or initiatives by brands internally can also translate into a social media post.
Dunzo’s international women’s day social media post idea showcases the real women riders in their workforce. It shares glimpses of all those things that people think men do and women can’t. Thus, tying in the women’s day message, giving the audience a sneak peek into the Dunzo workspace, and building brand reputation.
Another approach to focusing on real women is what Star Sports has done. The social media post focuses on Indian sportswomen, celebrating their achievements, hard work, and dedication.
7. Inspiration and emotion
There’s a lot to unpack with gender biases, equality issues, and more. The precise reason for celebrating International Women’s Day! It’s the perfect day to inspire and build an emotional connection with audiences. Brands opting for this route need complete clarity on their messaging. Strong messaging, hard-hitting videos and a focus on what’s important will alone help create an impact.
IndiaBulls loans share an inspirational story of real-life women building their businesses and leading the way for other women. The social media post talks about how women at any age with determination can make big dreams come true.
This Reebok social media post is a social experiment that evokes strong emotions about being a woman in today’s society. From anger and frustration to pity and more, the experiment highlights women’s issues and a woman’s strength.
Breaking stereotypes on and off screen—Prime Video celebrates the relentless spirit of women who lead with courage, authority, and conviction
8. Collaborate with influencers and offline
Influencers and content creators are leading sources of authentic and engaging conversations today. Digital audiences search for products online and shop online. They are most likely to look for authentic reviews and conversations in the pre-purchase phase. This is where influencers on social media can make a difference. International Women’s Day is an excellent time to collaborate with the right influencers to tap into their audiences and improve brand reach.
To break the stereotype of women in the kitchen, Ranveer Brar teams up with Philips Kitchenware to launch a contest #cookforher. The contest invites entries and a chance to feature on his app too.
Offline collaborations with other brands that align with your communication and campaign goals also do well. Bring it back to social media to create the buzz that benefits both brands.
Lxme Official, a financial planning and education platform specifically for women collaborated with the popular restaurant chain Social to conduct an offline event for International Women’s Day. Sharing it online to invite registrations, sharing snippets from the event, and generating after-event buzz on social media are crucial to campaign success digitally.
We hope these international women’s day social media post ideas have ignited a chain of thought for you too. Don’t miss some of the popular campaigns by brands on women’s day. Tap into the history of the day, feature real-life stories, or talk about how your business is contributing to or celebrating the day. Ideas are plenty, and our social media marketing agency in Mumbai is happy to help you formulate and execute engaging campaigns. Connect with us at aniketh@mindstorm.in.
