10 years ago, if you asked someone to name an influencer, it would be hard to think of a name. But with the growing popularity of social media in the last few years, influencers and influencer marketing have come in the limelight. Influencer marketing has become a major part of digital marketing strategies. Brands put in huge loads of money to increase brand awareness and to keep up with the daily trends. Influencers have a massive loyal following that has the power to change the audience’s perception towards a brand.
Social Media Marketing is not a foreign concept anymore. Almost all businesses, big and small, have jumped on the social media bandwagon to keep up with the current buzz around social media and its trends. If you are about to take your brand on social media just because “it’s trending”, we’d like to remind you that social media marketing can be a very lucrative option for your business if you take some efforts to understand the tricks of the trade.
The nationwide lockdown has made many businesses suffer the losses. But, did you know who emerged victorious even in this situation? E-commerce businesses! The fear of coronavirus and the strict guidelines of social distancing made the public resort to online shopping from basic groceries to expensive accessories.
What is Marketing?
If we see the exact definition of marketing, “It is the action or business of promoting and selling products or services, including market research and advertising.” From this, we understand that marketing is a wide concept and has various routes for promoting business. First, let’s understand the different aspects of marketing.
Digital Marketing – an inevitable aspect of your Business! And Digital Marketing Agencies are an inevitable part of your marketing team!
Festive Season is kicking in for many industries, organizations and brands. Prepping marketing plans, gearing up campaigns and implementation plans are underway. But wait what are you doing on digital? Or on social media? Who is handling your digital marketing? Don’t you think your business would enjoy the benefits of hiring a digital marketing agency?
The world is moving fast, the trends are constantly changing, and who is helping us to keep up with it? Social Media! The revolutionary gift of social media has enabled us to engage in faster & easier communication, even if we are miles apart.
In today’s day & age, social media has become a powerful tool to reach out to millions of people in no time. You might think, there are so many brands on social media, but only a few of them get recognition. This is because of a good social media strategy in place. And how a social media marketing strategy can take your brand & its products from zero to hero.
But you might have a few questions – What is social media marketing? What are its benefits? & most importantly how to create a social media marketing strategy? Don’t worry, we are here to help you out!
Eid is an occasion also called the “Festival of Breaking the Fast”. It is a religious holiday celebrated by Muslims worldwide that marks the end of the month-long dawn-to-sunset fasting of Ramadan. It is synonymous with family & the joy of togetherness, not to mention the yearly Salman Khan starrer.
Take a look at some of the notable campaigns done by brands for 2019.
Below are few brand campaigns for world sleep day which went viral on social media. They were carried out by some famous brands like Godrej, Kurl-on, Duroflex and many more, here are few of them.
When brands showered their love for mothers around the world
Mothers day gives brands an opportunity to rekindle the bond we share with the most special ladies in our lives. No matter how old one gets, they continue to remain the apple of the eyes of their mom’s & these 10 brands managed to showcase just that with their endearing and heartwarming campaigns. Have a look!