We’re back at that time of the year again. We watch the ball drop and countdown to a new year. It makes perfect sense for brands and businesses to share the festivities on social media. While many do it with...
How often do you think – this call could have been a text? Especially when your favourite brand calls to check shopping experiences or get feedback. We live in a world where texting over WhatsApp is easier than communicating over...
2021 has been quite the turning moment in digital history. Facebook is now Meta and its metaverse aims to change how people communicate, interact and live. The fashion industry goes digital like the Balenciaga x Fortnite collaboration, where digital garments...
70% of marketers are actively investing in content marketing. (HubSpot, 2020) The question to answer isn’t why anymore, it is more about how to create content for social media? And what kind of content? Content Marketing builds trust and credibility...
Social Media Case Study Tourism Authority of Thailand, India’s remarkable achievement of the PATA Gold Awards In Digital Marketing Campaign Scenario Tourism Authority of Thailand, India wanted us to educate the audience about Thai Food amidst the lockdown and expand...
What do you call an audience that wants everything they do not have and that doesn’t care about the price of a product if they really like it? The answer is – kids. Yes, children are becoming consumers at younger...
If you are not taking advantage of social media, you have missed out on the world’s most inexpensive way to target your audience and generate leads for your business. Social media is not an option for brands today… Why? There...
The number of times we have heard marketing and branding said in the same breath is almost exhausting! If you’re a brand manager or a marketer reading this, we’re sure you know what we mean. And we understand why it...
The holiday season has begun and we truly hope that your brand’s marketing campaigns are all in place. From setting up holiday marketing ideas to developing ROI-driven marketing campaigns, getting a head start on the planning and execution is crucial!...
Social Media Case Study GHBY (Liver Health) – Case Study Scenario Good Health By Yourself Nigeria wanted to educate people about Liver Health on World Hepatitis Day. Challenge To keep the audience engaged while spreading awareness about the importance of...