Is The Content Produced By You Effective Enough? Take The ROI Test!

The entire process of building a brand, marketing it on social media and helping it grow involves a great investment of finances, resources and time. What happens when your content doesn’t incur the desired results? Alarming, isn’t it? While there are several factors that contribute to achieving the desired ROI (Return on investment), the base is the content that you market. Content here is a lot more than merely words written beneath the social media posts that are posted on the pages. Whatever you communicate as a brand and the way it is portrayed in front of the target audience, is content.

Content Marketing is an extremely effective and cost-effective marketing strategy which involves creating and pushing the content such that it reaches the right audience and drives the desired result. This desired result is referred to as ROI, i.e. the revenue you gain from content marketing as compared to what you spend on it. 

Knowing the ROI percentage helps you track the effectiveness of your content as well as helps you create and invest better for ideal results. Now that you know the importance of ROI, here are the 4 steps that you must abide by to measure the ROI of the content marketed by you-


How to Measure Customer Engagement: 5 Most Important Metrics

In today’s socially driven economy, customer engagement can be considered as the biggest indicator of your brand’s success. Brands these days are taking enormous steps to delight their customers. People appreciate and notice the companies that care for their customers and that contributes to the overall profitability for your brand as they become regular customers or share your product with their friends and relatives. If your brand isn’t getting customer engagement, then it’s a sign that you need to come up with new social media strategies.


The following are the most famous metrics to consider which can help you understand customer engagement on your brand page – 

Your Stories Just Got A Tune as INDIA Just Got Instagram Music

What is Instagram Music?

A feature launched by Facebook-owned Instagram known as “Instagram Music” is gaining tons of attention from millennials across the nation. Also, why won’t it? It’s a feature which was launched in June 2018 in the West which we have now got after more than a year. We did get it late, but is it worth the wait? Let’s find out!

Source of image: MyGoodTimes