Wish to know when to outsource social media or what benefits you are missing by outsourcing it? Read on…
Being the jack of all trades and the master of none is not a great POA for your business or brand. Even if you are good at social media, it is still not a good enough reason to do it for your brand all by yourself. So before we tell you the signs, let’s find out why you should consider outsourcing in the first place.
Here are 2 important reasons to outsource social media:
It all boils down to ‘time’. Time is precious. Time is money.
- Buying time: The more time you have on your hands for you to make decisions for your core business, the better. You would rather concentrate on other aspects of your business that you cannot outsource like innovations in your product for example or acquiring clients. Something that money can’t buy!
- Buying Energy: Even if you want to save money by not outsourcing, how much time are you willing to invest per day towards social media management. Tracking, monitoring, experimenting, responding and analyzing, all of this keeps social media companies busy 24 by 7. So the real question is – Do you really have that kind of time on your hands?
It’s time to know the 5 Signs: When to outsource social media?
1st Sign: Lack of Creativity: You used to be inspired and motivated to post on social media, but now you are running out of creative content ideas. You are posting just for the sake of getting something out there and not because it is ‘the most amazing thought’ to put out there for your fans to relish, enjoy and interact with.
2nd Sign: Lack of Consistency: You create a post, story or a reel whenever you have the time and not when you should be creating it. You also post at your convenience and not at the time when your audience is actually active on social media. In short, you feel there is no plan nor time for anything.
3rd Sign: Lack of New Business: Maybe you have been focusing so much on social media that it occupies way too much of your time. While you enjoy social media, you may not realize that your business is taking a hit. Soon you will be left with only the older clients as you have not focused on acquiring new ones.
4th Sign: Lack of Results: You did your best for a few months or years but still haven’t been getting the desired results. You realize something is amiss. Maybe your ads are not targeted correctly and you are losing money on them, maybe your communication is missing a call to action or your words are misspelled, or maybe the algorithm has changed and you are too busy to stay updated about it. Either way you are not able to figure out what’s wrong with your social media management.
5th Sign: Lack of dedication: You are not a huge fan of working on weekends, late nights, occasions or festive days. Social media is a full time job where you sometimes need to create content based on the trend and in the moment. Or you will miss the opportunity that your competitors will surely take advantage of, and that will not be good news for your brand.
If any of these scenarios sound familiar, it’s time to outsource.
New social media channels popping up all the time means more time being sucked out of your core business priorities. If you are feeling overwhelmed right now, don’t abandon this blog yet. The good stuff has been saved for last. Know the benefits of outsourcing your social media management to a social media marketing agency in Mumbai.
What are the benefits of outsourcing social media management?
Their Talented: Social media agencies are the perfect package for business owners. They bring creativity, strategy, consistency and efficiency to your social media pages.
SMM Is Their Job: Social media is a career for those handling your brand at an agency. New ideas, strategies, plans – that is all they think about.
They Use Budgets Wisely: Since they have enough experience with social ads, you can be rest assured that you will receive every bang for your buck.
Do you recognize the signs telling you it’s time to outsource social media? By handing off some of your daily workload to capable team members or agencies, you can get back your free time, prioritize the important stuff like marketing, networking, and signing new clients – which will all help your business make more money.
We hope the best digital marketing company in Mumbai will make you look like a marketing superhero soon.
All the best!