How Brands Celebrated Ganesh Chaturthi with Creative Ads

How Brands Celebrated Ganesh Chaturthi with Creative Ads

Ganesh Chaturthi is a huge, four-day festival dedicated to the Hindu god Ganesh—the
elephant deity. Ganesh Chaturthi, which means “Celebration of the Chaturthi”, is celebrated
on the fourth day of the waxing moon in the Hindu calendar. The festival primarily celebrates
Ganesh’s triumph over the demon, MahISHASURA, by praying for Ganesh’s victory in the
struggle between good and evil.
During this season, brand advertising is in full swing. Brands invest in meaningful and heart-
warming campaigns to send the message to their audiences. As the harbinger of prosperity
and remover of obstacles is celebrated, brands choose to take the higher-order and have a
strong brand message. 
What are some of the best Ganesh Chaturthi ads by brands? Let’s have a look: 
Creative Film Campaigns

  1. Brooke Bond Red Label
    In a tea-loving country like India, the brand used its product and the festive occasion to sell
    an offbeat concept. Showing the interaction between one man who wants to buy an idol, and
    a shopkeeper, they outlined how secularism can bring people closer. This heart-touching ad
    was loved by many, especially for its tackling of a sensitive subject in a tasteful manner. 
    Watch here:
    https://www.youtube.com/watch?v=wtKaeChWXUA
  2. Truebil 
    Aimed at reducing water pollution during the festivities, Truebil, a pre-owned car brand,
    launched #CoolGannu campaign, a sea-friendly initiative with ice sculptures of God
    Ganesha. As part of the initiative, Truebil offered attractive little ice Ganeshas carved entirely
    by hand for every car purchased from the platform. The cute and quirky Ganesha figurines
    have a shelf life of 24 hours before they melt away. The conscious and eco-friendly message
    behind this ad is truly commendable! 
    Watch here: 
    https://www.youtube.com/watch?v=n_gwBKB1mNU
  3. Reliance Fresh 
    Going down the route of sustainability is definitely going to become more common in the
    future, and Reliance Fresh demonstrated this through campaign titles ‘A prayer for modern
    problems”. Here, their focus was on ensuring that our children are given a sustainable
    future, The children create their own Gannu with fruits and vegetables, and sing a unique
    song where they address all the different environmental concerns in the world. They
    collectively pray that more people will live responsibly, and like Lord Ganesha, remove the
    obstacles of a troublesome future. 

Watch here: 
https://www.youtube.com/watch?v=kirJAcNm2Hw

  1. Tanishq 
    This jewelry brand has often taken it a step further with their campaign messages and tried
    to look at the bigger picture. When it came to the special festival of Ganesh Chaturthi, they
    didn’t hold back! Through a simple yet meaningful camapaign, Tanishq gave an ‘ode to the
    obstacle removers’ in our lives. Addressing the pandemic, they showed how different people
  • be it friends, family, neighbours or anyone else – have helped make life a little better in
    these tough times. Through a touching narrative and well-shot digital film, the brand was
    able to make a beautiful connect to the festival. 
    Watch here: 
    https://www.youtube.com/watch?v=uo0_868N_Uw
  1. ICICI Lombard 
    In current times, the message of ‘Stay home, stay safe’ has been echoed by brands all over
    the globe. In the Indian context, ICICI Lombard made the best use of the opportunity
    presented by Ganesh Chaturthi, to drive home a message of responsibility. By using a child
    to deliver the message, they encouraged people to continue their celebrations, but indoors.
    They wonderfully manage to outline the importance of ‘caring for yourselves and also for
    your neighbours’ by choosing to celebrate the festival safely from home. 
    Watch here: 
    https://www.instagram.com/p/CELkiiLqvnJ/?utm_source=ig_embed&utm_campaign=embed
    _video_watch_again

    Creative Digital Ads 
    Many brands also chose to go the minimal way, by using clever visuals and imagery to tie
    their brand into the occasion. All of them were clever and also meaningful, giving viewers
    something to appreciate and resonate with. 
  2. Dineout 
    https://www.instagram.com/p/CELMXBEl6JU/?utm_source=ig_embed&ig_rid=f25b7427-
    b8ad-4a79-86b5-d63609309b98
  3. Volkswagen Financial Services 
    https://www.facebook.com/vwfsIndia/photos/a.800280713423335/2331261650325226/?type
    =3
  4. Milklane 
    https://www.facebook.com/milklaneofficial/photos/a.2229668324028145/2386260751702234
    /?type=3
  5. BMW
https://www.instagram.com/p/B15NUX9golg/?utm_source=ig_embed&ig_rid=5d2340c8-5cb7-42aa-bfbf-673d93cca981
  1. Xiaomi India
    https://twitter.com/XiaomiIndia/status/1168390574602244096?ref_src=twsrc%5Etfw%7Ctwc
    amp%5Etweetembed%7Ctwterm%5E1168390574602244096%7Ctwgr%5E%7Ctwcon%5Es
    1_&ref_url=https%3A%2F%2Fcampaignsoftheworld.com%2Fdigital%2Fganesh-chaturthi-
    2019-ads-by-brands%2F
  2. Mercedes Benz 
    https://www.instagram.com/p/B15Vgmbn0V_/?utm_source=ig_embed&ig_rid=7034631c-
    60f0-4c60-ae83-ba9352829a53
  3. McDonald’s 
    https://www.instagram.com/p/B15VvO1lCus/?utm_source=ig_embed&ig_rid=554cf09b-
    dba4-4963-8558-8fa9641357d2
  4. Godrej Properties 
    https://www.instagram.com/p/B15TdSVhUG8/?utm_source=ig_embed&ig_rid=661151f1-
    ed04-4923-8f30-6d1a21fa238b
  5. CEAT Tyres
    https://www.facebook.com/ceattyresindia/photos/a.180224257555/10157464139102556/?ty
    pe=3
  6. The Better India 
    https://www.instagram.com/p/CEM0c_nB7ay/?utm_source=ig_embed&ig_rid=264b46d4-
    0da9-42d1-bc1b-34fa304a57b7

    A powerful insight and well-planned execution is what makes a campaign stand out!
    Especially on holidays and during festive seasons, it’s important for brands to have a strong
    driving proposition and brand connect. Are you looking to make an impact with your brand
    during festive seasons? Hit us up and we’ll get it done for you! 

Related Posts
Leave a Reply

Your email address will not be published.Required fields are marked *

You cannot copy content of this page