If your established business isn’t on social media yet, you could be missing out on so much value including – insights about your customers, new customers, new promotion and engagement opportunities and much more.
‘The why’ behind marketing business on social media.
Using social media for business can be a great way to engage with your customers. While you are at it, you can also get a social media marketing company in Mumbai to develop a voice for your brand. Social media lets your brand be in the competition – pushing you to step up and not be satisfied with what your business has already done so far. So it also acts as a motivator for you to grow your business.
The main social media tools used are Facebook, Twitter, Instagram & Linkedin – depending on your product and where you need to market your business.Facebook has 2.9 billion active users a month. Since you are already reading this article you might be considering getting your business on social media. But before doing this, it’s important to consider which platforms are right for your business and which ones will provide the most value – now and in the future.
Ask your digital marketing consultant in Mumbai to explain how each social media platform is different. Get a deeper understanding of why some businesses are present only on one social media platform and not the others. Make an informed choice and then zero in on a platform that is great for your business.
Choosing the right social media platform:
‘The first step’ behind promoting business on social media
A summary of the top 5 Social media platforms you can consider for promoting your business on social media and why:
Facebook:
With around 2 billion active users a month, 700 million businesses are actively advertising and promoting on social media. Small or local businesses make use of Facebook tools to help their business. Facebook also supports all kinds of formats like video, image, text, stories, reels, etc. and so it gets easy to start using Facebook. Remember – Facebook prioritizes conversations. They consider a good post to spark meaningful interactions between family and friends. Facebook is meant to help people build connections and keep in touch with friends. Hence it is a good platform if your brand goal is to increase the loyalty of your customer.
Instagram:
Got any good shots or videos of your products to showcase? Instagram is a visual platform. It is fast growing, increasingly popular and full of youth. As a result, it is good for generating leads. So if you are a visual-based business to do with retail, travel, food or art for that matter, this platform should work for you. Here it is important to note that the agency or person you assign to run this platform for you must have a good eye for detail, while good photography skills would be a plus.
Twitter:
Wish to know what the audience is like on this platform? A majority of the Twitter users love tweeting about politics, news, updates, sports and entertainment – real time. This trending feature of Twitter is what makes it stand out from the rest of the platforms. No wonder brands use it as a channel for customer service. Did you know that more than 80 percent of social customer service requests happen on Twitter?
Twitter is also known for being organized thanks to its hashtag approach which organizes conversations that a person might want to look out for. You can use this to your advantage during offline contests or events that your brand might organize. The memories of your event will be forever etched in a hashtag and it will be easy for anyone to be able to retrieve them.
LinkedIn:
This platform is not just a job site. It has evolved into a place for people to put out their expertise, share content, network and build a personal brand for themselves. It has become a place for the leaders of every company to express their thoughts, for the human resources departments to attract amazing talent and sales professionals to find quality B2B leads. Linkedin boasts the largest users among ages 30-49. So its audience is quite the mature type.
It is one of the most professional social media platforms geared towards working professionals out there.
YouTube:
This platform is popularly known as the second largest search engine after Google. So if your business relies more on displaying video content, YouTube could be the place. YouTube users watch billions of videos on a daily basis as it is a hub for music, education and entertainment. You will definitely need a video editor as the quality of the video is of utmost importance. Also the originality of your video content plays a very big role. “How To…” videos are most searched on this platform. So if your business can see your user journey through this platform, you might have a winner!
If you are a local business owner, you might be interested in our tips for local social media marketing.
If you are an established business, hope you take the help of a good social media marketing company in Mumbai to arrive at an effective solution for your brand soon.
You can reach out to our team via aniketh@mindstorm.in and we will be more than happy to guide you.
