MINDSTORM WORLD PHOTOGRAPHY DAY BLOG
Cherishing old memories always brings a smile to our faces. We all love to capture our favourite moments in a frame. That is why on ‘World Photography Day’ all the brands come out with some amazing contests and campaign ideas to encourage the photographer in you and let you go back down memory lane. We have gathered some amazing campaigns from different brands for this special day!
- ZEE MUSIC
Zee Music Company celebrated World Photography Day with a creative nod to iconic cinematic moments under the theme “Capturing feelings in frames.” Featuring a retro camera frame holding an expressive shot of Shah Rukh Khan labeled “A look of love,” the post connects the art of still photography with the emotional depth of Indian cinema. Zee Music seamlessly bridges visual storytelling with musical nostalgia, reminding us that a single frame can carry an entire melody of emotions.
- OPPO
OPPO India celebrated World Photography Day with an engaging community campaign: the World Photography Day Contest 2026. Anchored around the theme “Home isn’t always a place. Sometimes, it’s a feeling,” the campaign invites creators to capture nostalgic streets, loved ones, and quiet moments that evoke a sense of belonging. By tying its camera-centric smartphone identity to user-generated storytelling, OPPO seamlessly turns everyday mobile photography into a heartfelt search for home.
- World Photography Organisation
World Photography Organisation took an educational, historical approach for World Photography Day by highlighting nearly 200 years of photography and its key milestones. By showcasing the journey from early light-sensitive experiments to modern digital artistry, the organisation reinforced its status as a global authority on visual storytelling.
- Canon Cameras
Canon India launched #PromptedByCanon for World Photography Day, a prompt-led challenge inviting creators to share unique visual interpretations through real lenses. By adapting popular digital “prompt” culture into authentic camera photography, Canon successfully engaged the creator community to showcase diverse perspectives.
- Sony Camera Lounge
Sony Camera Lounge celebrated World Photography Day 2026 with “Every frame. Every story. Every perspective,” honoring photographers who turn fleeting moments into timeless tales. Featuring diverse visuals from landscapes to candid emotions, Sony highlighted its commitment to empowering creators to see the world differently.
- Honor: –
On world photography day, it is not enough to click pictures. You should also have some knowledge about photography. In the 2017 campaign, Honor India arranged a photography quiz as a contest. It had 256 retweets and 384 likes within 12 hours.
- AnanadToyota
Anand Toyota marked World Photography Day with “A Legend Worth Capturing,” framing the rugged Toyota Hilux inside a camera lens. By combining off-road adventure with outdoor photography, the creative positioned the Hilux as the ultimate companion for capturing wild, unstoppable journeys.
- India Post (Maharashtra Circle)
India Post (Maharashtra Circle) honored World Photography Day by releasing a Special Cancellation, blending postal history with visual documentation to celebrate photography’s role in archiving culture.
- Nikon: –
This #WorldPhotographyDay we're all set to take your photography skills a notch higher! Join us, as professionals to beginners come together to learn from the masters!
— Nikon India Official (@NikonIndia) August 17, 2019
3 days, 14 cities, 14 workshops!
Log onto https://t.co/7NQy2WZtfj to register now! pic.twitter.com/wMn2aEqN3g
When it comes to world photography day, almost all of us try to capture at least one photo as a celebration. In the 2019 world photography day campaign, NIKON India arranged 3 days long photography workshops for all the enthusiasts in 14 Indian cities.
Panasonic Lumix’s 2019 campaign for world photography day was pretty fascinating. They created a video consisting of some amazing works by the mentors of Lumix. The post inspired a lot of photographers for sure!
- BigBasket: –
The essence of food is in 3 parts – The look, the smell and the taste.
— bigbasket (@bigbasket_com) August 19, 2018
Food that looks tempting, gets us drooling over it for sure. Create a story with your food photography skills and stand a chance to win exciting prizes!#WorldPhotographyDay #Contest #ContestAlert #bigbasket pic.twitter.com/NOlrrrHutT
Who doesn’t love being creative with food? Not only the smell or the taste but also, we take proper care of the look of the dish. That is why Bigbasket created a food-photography contest for their 2018 world photography day campaign.
- Mumbai Metro: –
Thank you for making our Instagram stand out from the rest. Here’s a shout out this #WorldPhotographyDay! Check it out here: https://t.co/frKmQdcbLz#HaveANiceDay #SmoothJourney pic.twitter.com/BAiCDiESh1
— Mumbai Metro (@MumbaiMetro01) August 19, 2019
Mumbai Metro’s Instagram page has lots of captures by travellers. This has made the whole page different than others. That is why Mumbai Metro thanked all those people who made the page more aesthetic through their 2019 world photography day campaign. In the video of this post, we could see some amazing frames taken by people.
- Maxxis Tyres: –
Got a goal? Stay focused; stay on track with Maxxis
— Maxxis Tyres India (@MaxxisTyreIndia) August 19, 2019
Tyres. Explore more with Maxxis this #WorldPhotographyDay #WorldPhotographyDay2019 pic.twitter.com/zHEK5HPyQi
Losing focus while driving or capturing can be unfortunate. Maxxis tyres’ 2019 campaign for world photography day says us to be focused on our goal whether we are driving or looking through the lens.
August 19th is #WorldPhotographyDay and #WorldHumanitarianDay –
— Doctors w/o Borders (@MSF_USA) August 16, 2019
This week on our doctorswithoutborders @instagram, our 📷photographer #takeover series talks about the power of images and documenting humanitarian crises.
Today's feature: @jbmoorephoto with @GettyImagesNews pic.twitter.com/Yl2QoJAkrH
The international non-governmental medical organization Doctors w/o Borders celebrated their 2019 world photography day along with world humanitarian day. As a campaign, they started one-week-long photographer #takeover series on Instagram and Twitter. All the photographs promoted different humane issues or incidents like mental or socio-economical issues.
- WAY: –
WAY member Alyson shared a picture of her son for #WorldPhotographyDay… “I always look at this photo and wonder what is going through his mind whilst he looks up to the sky, spade in hand!"
— WAY Widowed and Young (@WidowedAndYoung) August 16, 2019
Read more about our Summer Reflections Competition stories 👉 https://t.co/RpUO1sMLxe pic.twitter.com/izseDHfplh
The UK charity WAY or Widowed And Young shared a beautiful picture on world photography day 2019. Shared by a WAY member the photo is showing her son looking up at the sky holding a spade. Amazing frames like this for the photography day special campaign are undoubtedly beautiful.
- Sony: –
WAY member Alyson shared a picture of her son for #WorldPhotographyDay… “I always look at this photo and wonder what is going through his mind whilst he looks up to the sky, spade in hand!"
— WAY Widowed and Young (@WidowedAndYoung) August 16, 2019
Read more about our Summer Reflections Competition stories 👉 https://t.co/RpUO1sMLxe pic.twitter.com/izseDHfplh
The memorable moments that we capture every day become so beautiful and detailed only because of the different tools of the camera and related to it. But we hardly acknowledge those tools. That is why Sony India gave a shoutout to those inevitable camera tools in their 2019 world photography day campaign on Twitter.
Travel photos are always the best among all of our captures. Swiss International Airline came up with a travel photography contest #BestTravelPic for their 2018 campaign of world photography day.
- Xiaomi: –
Send us your absolute favorite holiday pics and have your photos featured on our official Instagram account. #WorldPhotographyDay #ShotOnMi8 pic.twitter.com/7wmmf7QZTx
— Xiaomi (@Xiaomi) August 19, 2018
In the 2018 campaign for a world photography day, Xiaomi India also launched a travel photography contest. Some of the best photos got featured on their official Instagram account.
- Flipkart: –
What’s common between photographs and wishmasters? They both deliver the finest moments. #WorldPhotographyDay
— Flipkart (@Flipkart) August 19, 2018
Drop on by to our Perfect Click Store for all your photography needs!
Often, we order various things online to celebrate different occasions. The perfect time delivery always makes us happy. That is why Flipkart encouraged their customers to capture those ‘picture perfect deliveries’ and share with them as a world photography day celebration in 2018.
It’s ‘World Photography Day’ on 19th Aug.Are you up for a ‘WORD CHALLENGE’? Share captions for this image (in 140 characters).
— Reliance Money (@RelianceCF) August 16, 2018
Best caption wins a Gift Voucher!#Contest open from 16th- 19th Aug ‘18. T&C apply. #WorldPhotographyDay #ContestAlert @ContestAlert_ @india4contests pic.twitter.com/OhjiviLVMW
Reliance Money’s 2018 world photography day campaign was quite interesting. There was a caption challenge within a word limit and the image was posted by their official Twitter handle.
Did you find these campaigns exciting and innovative? Do you also want to launch a creative campaign for your brand? Contact aniketh@mindstorm.in for such amazing ideas.
