1. Wakefit
Wakefit’s World Sleep Day Twist: Unleashing the ‘Dhamki Squad’
For World Sleep Day 2026, Wakefit turned the tables with a brilliant, user-generated content campaign. Instead of a standard mattress ad, they called on mothers to deliver their best, and most hilarious, “bedtime dhamkis.” The resulting #DhamkiSquad campaign, like this viral reel from MD Anas and Astuti Anand, didn’t just promote sleep—it owned the conversation by celebrating the universal, and often humorous, lengths families go to get enough rest.
2. Amazon Prime
did someone say #WorldSleepDay pic.twitter.com/LTZ9RLHVh6
— amazon prime video IN (@PrimeVideoIN) March 19, 2021
Prime very subtly uses their content to bring in world sleep day. While you know those 6 -8 of snooze time hours mean so much, we still land up binge watching, don’t we? Here’s Prime reminding you to sleep instead.
3. Duroflex
Duroflex highlights India’s critical sleep deficit with a bold proposition: If we achieved so much on little sleep, imagine what India can do fully rested.
4. Centtuary Mattresses
The Centuary Mattresses celebrated World Sleep Day with a heartfelt initiative—bringing restful sleep and cozy comfort to children who experience the world through touch, sound, and feeling. Through their #BetterMomentsBeginHere campaign, they proved that a good night’s rest is the foundation for lighter laughter, deeper joy, and softer dreams
5. TCL India
Whether you’re a Freefall, Skydriver, or Midnight Running Man, TCL India reminds us that every unique sleeper deserves a perfectly chilled room. For World Sleep Day, the brand highlights ambient temperature as a key ingredient for deep, uninterrupted rest.
6. ICC- International Cricket Council
Sleep Cricket Heroes sleep! ICC brings you the other side of one of the world’s most loved Sports – Cricket! From snoozes during practice and during the match to post match sleep shenanigans, ICC takes its fans behind the scenes on World Sleep Day.
7. Kingkoil
King Koil India: “5 Min Aur” – Designing for Real Bedtime Moments.
“King Koil taps into nostalgic household behavior with their ‘5 min aur’ campaign, proving that a great mattress isn’t just designed for sleeping, but for the precious time you spend together before waking up.”
8. KALMS
Kalms wellness brand is popular for its product range that caters to relieving stress, anxiety and sleeplessness, globally. So, the brand gave its followers and fans a chance to win the Feather & Down Sleeping Bag Gift Set for World Sleep Day through a simple contest and giveaway.
9. Medlife PharmEasy
Not sure how to sleep better? MedLife PharmEasy gives you tips and tricks on World Sleep day to catch enough sleep and better sleep. From reducing blue light to exercise and sleeping techniques, check out how you can sleep better.
10. ZzzQuil India
ZzzQuil celebrated World Sleep Day with its viral #BetterZzzBetterMe campaign. Partnering with music composer Yashraj Mukhate, the brand released the quirky “Dhinak Din” sleep anthem to highlight how poor sleep impacts daily energy and focus.
11. Netflix
Like this post by tapping gently so you don’t wake them up.#WorldSleepDay pic.twitter.com/phmJpopCId
— Netflix India (@NetflixIndia) March 19, 2021
A popular adage goes, Netflix’s greatest competition is sleep, not another OTT platform. So, they brought us these beautiful sleepyhead movies and scenes to take some inspiration from and catch some snoozes.
12. National Geographic
Some animals need a full day of sleep in order to function—while others can thrive on just a few minutes of rest #WorldSleepDay pic.twitter.com/ppwT8alczH
— National Geographic (@NatGeo) March 20, 2021
Nat Geo sure knows how to tell you to sleep! Nature too needs its beauty sleep. This video by Nat Geo informed as well as asked its users whom do they share their sleeping patterns with!
13. Philips
In 2021 though, Philips partnered with influencer and comedian atul khatri to take teh #WorldSleepDay message in a more comical note. 47% of adults reporting relationship issues due to sleep apnea and about 8 of 10 Indians suffering from sleep apnea snoring loudly, sleep has become a serious issue. Atul Khatri adds a lighter note to it, sharing his experience through comedy.
14. Team Belgium
Everyone knows athletes have a strict routine – health, diet, exercise and sleep. The Belgium team brings together all its leading Olympics athletes to talk about their nighttime routine. Maybe it inspires you to sleep early and wake up early too?
15. WIX
Wix the website building platform collaborates with the brand ‘Pillowdy’ on World Sleep Day. Pillowdy uses Wix as its platform to create its website. So, Wix jumped on the opportunity to showcase the innovative travel pillow to its users and followers!
