MINDSTORM RAKSHA BANDHAN BLOG
Highly creative ads have linguistic, visual, or audible aspects that are aesthetically attractive. These ads are frequently regarded as a piece of art instead of a clear commercial spot. Showing their creativity through a special occasion-based post is quite normal nowadays. As in that case, the emotion triggers more than just the brand or product. We can undoubtedly expect fantastic ads on the event in this forthcoming Raksha Bandhan. Here are a few that sets our expectation upwards & that much high –
- Flipkart
Flipkart’s campaign, “Nok-jhok Bhi, Celebrations Bhi,” captures the classic element of surprise when a sibling unexpectedly decides to be nice on Rakhi. To match that sudden wave of affection, the spot highlights Flipkart Minutes as the ultimate last-minute savior, delivering celebratory gifts in minutes. The narrative cleverly balances real-time convenience with playful sibling banter, proving that even unscheduled sweetness can be celebrated instantly.
- The Man Company
Men’s grooming brand “The Man Company” brought a fun, energetic vibe to Raksha Bandhan with “The Rakhi Rap Of The Year.” Capturing the classic love-hate dynamic between brothers and sisters, the musical campaign trades sappy emotional tropes for playful banter and witty rhymes. It celebrates a bond that looks like constant rivalry on the outside but is deeply warm-hearted at its core, while subtly positioning grooming kits as the go-to gifting choice to settle sibling disputes.
- Cadbury Celebrations
The true magic of a Rakhi lies in feeling the thread tied with love. Cadbury Celebrations’ #MyFirstRakhi brings that beautiful sensation to children for the very first time.
- Tanishq Jewellery
Behind every brother’s character is a sister who quietly shaped him through life’s little lessons. Tanishq honors the sisters who write our stories.
Mankind Pharma’s Raksha Bandhan special video embraces both the Brother-Sister bond and the Nurse-Patient bond referring to the pandemic situation. The contribution of sisters in taking care of us in this difficult situation without even thinking about themselves reminds us of our own sisters. The emotional angle of this ad makes it unique from other ads.
- Zomato
Siblings will share clothes, remote controls, and secrets—but hands off the last slice of pizza! Zomato hits the bullseye with every ‘Raksha and Bandhan’ story.
ICICI Lombard narrated a tale of a brother who was constantly protected by his sister. The story has an underlying message that protection can come from the sisters even. In the end, we get to know that his sister is none other than the world champion boxer Mary Kom. Along with the emotional touch, it represents the women’s power too. And that makes the ad special.
Shoppers Stop elevated Raksha Bandhan to a new level by devoting it to the Sisters who assist us in our daily lives. The “Celebrate Sisterhood” ad honors the domestic helpers on whom we rely. They protect us as a brother protects his sister. The commercial concludes with a suggestion to donate gently worn clothes to someone else.
Exide Life Insurance ties its brand to Raksha Bandhan through the ad campaign called “HeadWaliRakhi”. Siblings are constantly protective of and look out for each other, no matter how much they love bothering one other. Exide Life Insurance has successfully caught this emotion while also conveying its safety message, i.e., the importance of wearing a helmet when riding a two-wheeler.
Not only “Raksha(Protect)”, Bajaj Allianz shared the video of “Raksha Bandhan” saying that a brother always “supports” his sister. A little support can help to make a girl more independent and make her dreams true. Bajaj Allianz’s unique perspective elevated Raksha Bandhan to a new level.
Chevrolet showcases the emotion of Rakhi through the video ad. In this ad, the thought process is – life is always moving and we need to take our emotions, values, and relationships with us. This ties the rakhi and the car brand together.
Blush’s video, which features internet sensation Mithila Palkar, depicts the bond between a brother and a sister. The film is a montage of memories of the life lessons a sister learns from her brother, with the hashtag ChalUdteHain. All these lesions make her confident enough to make her brother proud.
- Brand factory – (2018)-
Brand Factory, the fashion chain by Future group attempted to showcase the support a brother gives to her sister to achieve the dreams. The video presents it in a way that no matter how crazy or how hard the demands of a sister can be, a brother always tries to fulfill those. And brand factory offers every fit for the demands.
- Parle – G – (2018)-
Parle-G believes in the fact that every brother-sister fight is the representation of the strong bond and love they have for each other. The video starts with the fight of a brother and sister and ends with the love and care they have for each other.
- Monginis India – (2018)-
Monginis presents the ad video to emphasize the fact that, it’s not always that brother we only have blood relation with, who protects us. There are multiple brothers we can think of who work hard to protect every sister out there. Raksha Bandhan itself represents the “Protection” of a brother toward a sister, which does not mean we need to have a blood relation.
- Waiwai noodles -(2018)-
Wai Wai India’s post revolves around the idea that a sister can be the protector, and here she not only protects her own brother, but also a lot of people. This video pays a tribute to all the female warriors who protect us by risking their lives.
- Ford– (2018)-
Ford’s post of Raksha Bandhan portrays protection as the most important thing. They’ve compared it with the protection of a seatbelt in a car and also the slogan is “A promise to keep you safe”. The metaphor plays perfectly here and shows the creativity of the brand.
- Starbucks India– (2018)-
Starbucks India posted a photo of two cups with love-signed cuts on Raksha Bandhan. The caption made this post more interesting by saying “The greatest gift you could give your sibling this Raksha Bandhan is YOUR TIME”. Brands are harnessing emotions to shape their strategy, and the more relevant their creativity is, the more likely it is to touch people’s hearts.
- Mahindra Truck And Bus -(2018)-
Here the video shows the purity of a brother-sister relationship. The way both takes care of each other resembles the way this brand takes care of their customers. This is what they portrayed in that video.
- Mercedesbenzind – (2018)-
Mercedes Benz India used their logo like a metaphor for rakhi and posted with a caption – A Bond Like No Other. This depicts the bond of brother-sister and also the bond that the brand has with their customers.
These brands prepared some innovative Raksha Bandhan postings to shake up the usual genres of postings. This year, we are aiming for even more ingenuity. If you have any brilliant ideas for this Raksha Bandhan, please share them with aniketh@mindstorm.in or Visit Mindstorm.
