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Top Independence Day Campaigns

Top Independence Day Campaigns

1. Tata Tiscon

2. Vivo

3. BookMyShow 

4. PayTM

5. Bajaj Auto

6. Parle – G

7. Ola

8. Tide India

9. Tata Salt

10. Gems 

11. Baskin Robbins

12. Dhara Oils

13. Mother Dairy 

14. Godrej Appliances

15.  Apollo Tyres

16. Nikon

17. Lava

19. Vero Moda

18. Manyavar

20. SBI Life Insurance 

For Indian citizens, Independence Day is more than just a national celebration. It serves as a reminder of our pride and love for our country. The top Indian brands’ posts commemorating India’s independence day include not only brand promotion but also an emotional component related to that day. Here are some examples of these mind-blowing advertisements:-

1. Tata Tiscon– 

The rebar brand, Tata Tiscon, paid a tribute to the builders of our nation through the ad. The campaign revealed that the vast majority of people were unable to identify the true builders of our nation’s history. Tata Tiscon made an attempt to refocus on those who deserve to be remembered. 

2. Vivo

Vivo, a smartphone brand, created a two-minute video in which they linked women’s safety to their freedom. With the hashtag #HappyIndependenceNight, the brand wants to emphasise the significance of women’s independence and safety not just for a day or a specific time of day, but throughout the day and at night, especially after dark. The fact should be applicable at any time of the year, but the independence day lends it a little extra weight.

3. BookMyShow – 

BookMyShow created an Independence Day ad with the film “Gold,” starring Akshay Kumar, which follows Balbir Singh’s heroic journey to ensure India won its first Olympic gold medal in hockey. Tying a brand to an upcoming film is nothing new, but picking the right film at the right time brings the ad closer to the viewers’ hearts.

4. PayTM – 

To promote awareness of the significance of online payments, PayTM created the #AadatSeAazadi campaign. They did a fantastic job of connecting their brand to Independence Day. The video started by mentioning how carrying cash and not having enough change may cause a variety of issues on a daily basis. Viewers can easily relate to and engage with the ad’s concept.

5. Bajaj Auto

Bajaj gave a different angle to Independence Day and pointed towards the crucial problem of the uncontrolled use of plastic. In the video, we see a biker being approached by hawkers who want to sell him flags. Following a series of denials, this man is shown cleaning up plastic cups, plates, and abandoned national flags at an Independence Day celebration – with the song “Saare Jahan se Acha” playing in the background. In this advertisement, Bajaj asks, “What does patriotism mean to you?”

6. Parle – G

Indian biscuits and confectionery manufacturer Parle – G paid tribute to the Indian army by depicting a soldier’s life. This commercial stirred viewers’ thoughts with just the perfect amount of emotion. The protagonist accurately described the relationship between the brand and its customers when he said, “You are my Parle-G.”

7. Ola

Ola created an ad campaign film showcasing transgender lady Meghna Sahoo and her narrative. “When is your Independence Day?” is the title of this campaign. Meghna’s independence day was April 4, 2018, when she joined Ola and became free from all societal prejudice. She now leads a life marked by dignity, respect, and acceptance. Sania Mirza and Vijender Singh also shared their experience regarding the day they felt independent.  

8. Tide India

Tide’s #TideWhite commercial campaign paid tribute to the country and its people. They emphasised India’s most glorious events after independence. They also attempted to engage with the crowd by encouraging them to share their #TideWhite experiences on social media.

9. Tata Salt

Tata Salt, India’s most trusted brand, made an ad in which they paid respect to the country’s heroes and solicited support for Indian athletes using a unique style of salt art. The brand used the metaphor “Namak ke vaaste” and tied the brand to the amazing art of salt.

10. Gems

Gems launched a special Independence Day edition of their candy. They made a video celebrating Independence Day. In the video ad, they showcased historical monuments like the Taj Mahal, India gate made of tricolor gems.

11. Baskin Robbins

Baskin-Robbins offered up to a 72/- discount on family pack ice creams on India’s 72nd Independence Day. Three ice cream tubs resembling the Indian flag can be seen in their social media posts. Offer-based postings get greater attention, and the company cleverly linked the passion of Independence Day to their product.  

12. Dhara Oils

Dhara oil posted an Independence Day celebration image on Instagram, saying “Soch badlegi toh badlega desh”. They suggested in the caption that we broaden our horizons and break free from bad habits. We need to modify our perceptions on social issues in order to see good improvements – with this message, the post raises awareness among viewers.

13. Mother Dairy –

Indian Dairy brand Mother Dairy posted a photo of a plate of paneer in the middle with red sauce and green chutney on Independence Day. The photo refers to the Indian flag and the poet alludes to the freedom to eat. They tied the special occasion with food, knowing that both would adequately elicit the viewers’ emotions.

14. Godrej Appliances

Godrej Appliances shared a GIF that begins with the words “Soch for India” and finishes with a map of the country. The map is made up of some wonderful adjectives concentrating on “Dream India,” which is an intriguing truth. Stronger, progressive, safer, women-friendly, and developed are all adjectives that we want India to become as citizens. The brand attempted to concentrate on building a “Dream Country.”  

15.  Apollo Tyres

In their video ad for Independence Day, Apollo tires highlighted what it means to be free. The film concludes with these messages: “Freedom means following dreams, being independent, and striving to be a better version of oneself.” They attempted to persuade viewers of the importance of the journey we must take to become self-sufficient.

16. Nikon

Nikon did a fantastic job of tying their brand to Independence Day with a GIF post. To be free is to be “not captured,” unless it is a photograph, according to this post’s clever wordplay. They highlighted the importance of capturing our favorite moments with a camera to celebrate genuine independence.

17. Lava

To celebrate India’s Independence Day, Lava launched the #ProudlyIndian campaign, which featured Indian cricket star Mahendra Singh Dhoni and his daughter Ziva. The video shows Ziva’s efforts to learn the song “’Sara Jahan Se Acha”, culminating in Dhoni singing along with her while correcting her along the way. 

18. Manyavar – 

Manyavar, India’s leading celebration clothing brand, created an advertisement in which we can see children preparing for the Independence Day celebration and reciting the famous slogans of our country’s freedom fighters. They also challenged their dads to devote some time and attention to something that symbolizes their own nation. In this case, the usage of Khadi clothing and the traditional Kurta Pyjama. In this advertisement, the ideas are truly unique and creative.

19. Vero Moda

Vero Moda created an Instagram animation in which the names of their clothing formed the word “Independence.” The concept was innovative, and the underlying message indicates “the freedom to dress in any clothes we like.”

20. SBI Life Insurance – 

The life insurance company made an animated post and the caption was “This Independence Day, let’s remember the efforts put in to build our nation and prosper in a free-spirited India”. We can see the tricolors forming in the video, and it also describes the meaning of each color at the bottom. These are the few instances of creativity that the brands are offering to their viewers. If you have seen any mind-blowing advertisements regarding Independence Day, or if you have any ideas to showcase please share them with us here.

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