Festive creatives play a very important role when it comes to engaging with customers and showing the best creativity a brand can have. It depends on how the brands can relate themselves to the festival and reach more audiences. We have seen many festive creatives from brands, however very few catch our eye and blow our minds.
Wondering how to make it to the Top 10 creatives’ list? Below are some inspirational Pongal creatives done differently, from brands that marked their places and should be looked up to.
1) Haldiram’s Restaurants
Haldiram’s Restaurants cleverly integrated their signature Moong Dal Halwa into the traditional Pongal pot illustration, seamlessly blending South Indian festive customs with their iconic North Indian delicacy. Accompanied by the warm message “A harvest of happiness, a bowl full of togetherness,” the creative perfectly captures the essence of tradition, flavor, and festive joy.
2) Nature’s Basket
This grocery brand kept it sweet and simple with its almost unnoticeable twist in what we would call one of the most familiar sentences – Sugar, spice and everything nice. Rice is symbolic of the festival of Pongal and they have leveraged it well in this post.
3) Netflix
Coming up with a good meme using a scene from ‘Friends’, the most popular television show of all time is bound to get your social media a lot of traction. Isn’t this exactly how you feel after a huge and heavy Pongal meal? How relatable!
4)Google India
Google India cleverly combined tradition with branding by art-directing cashews and almonds on a rich bowl of Sakkarai Pongal to form their iconic ‘G’ logo. Accompanied by festive wishes and traditional kolam designs, the post beautifully bridges search, culture, and the joy of harvest.
5) Parle-G
Parle-G used the emboss on its famous biscuits as the harvest itself in the creative. Now this was an opportunity well used! This creative has a good message that means that the quality of the crops determine the quality of the biscuits so pray for a better harvest all the time.
6) Maaza
At times, all it takes to truly dive into the festive spirit, is watching kids being themselves! Bring on the good times with Maaza, this Pongal. pic.twitter.com/gjYMUy3cW5
— Maaza India (@MaazaIndia) January 15, 2018
One of the keys to happiness is making children happy. Their smiles are contagious. Mazza has really shown us what festivities are all about with its Pongal post on Twitter. The video is short and something that we all do in life.
7) Nerolac Paints
Nerolac Paints beautifully highlights how the warmth of vibrant home colors connects with the festive skies of Pongal and Makar Sankranti. By showing a family celebrating indoors while kites fly outside, the creative perfectly blends home decor aesthetics with rich cultural traditions.
8) Nutrica Foods
Adding a splash of natural goodness to festive feasts, Nutrica Foods perfectly paired its Multi-Floral Bee Honey with traditional Pongal to celebrate the sweetness of harvest.
9) Pulse Candy
Pulse Candy brought its signature playful humor to Pongal by showing a young guy hiding a Pulse candy under his banana leaf while enjoying the festive meal. Staying true to their iconic tagline “Pran Jaaye Par Pulse Na Jaaye”, the creative perfectly balances traditional sweet Pongal with a burst of tangy madness.
10) Amul India
Amul celebrating Pongal by featuring its iconic Curd packet alongside a traditional overflowing clay pot, sugarcane, and kolam setup. Highlighting the essential role of dairy in traditional festive feasts, the creative warmly invites families to come together and celebrate the festival of harvest with joy and taste.
Loved this list or want to add to it? Connect with us and give us a shout at aniketh@mindstorm.in.
