Influencer Marketing Case Study
Vijay Sales Generated Engagement on Social Media through hosting a Christmas Giveaway Campaign
Vijay Sales wanted to create engagement on their social media page ahead of the festive season.
To create a campaign that engages users during the upcoming Christmas Season
The Rules were simple- Name the Gadget that was falling in your stocking whilst mentioning the brand they’d prefer for the same gadget. This Giveaway Campaign resulted in over 500+ participants per day.
Furthermore, Mindstorm leveraged this opportunity to understand the brand preference of the target audience for each category of appliance ranging from home appliances to kitchen appliances to accessories.
Screenshots of conversations & responses during the crisis for Tourism Authority of Thailand.
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