Eid is an occasion also called the “Festival of Breaking the Fast”. It is a religious holiday celebrated by Muslims worldwide that marks the end of the month-long dawn-to-sunset fasting of Ramadan. It is synonymous with family & the joy of togetherness, not to mention the yearly Salman Khan starrer.
Take a look at some of the notable campaigns done by brands.
1. Ghadi Detergent : #SaareMaelDhoDaalo
With #SaareMaelDhoDaalo, Ghadi Detergent showcased a heartwarming episode of ingrained double standards of patriarchy through it’s video. In this short segment, while the mother is glad that her daughter has a husband who helps her with chores, she reprimands her son for doing the same. It’s a phenomena all too common in today’s society and rightfully targeted by Ghadi Detergent, and what better time than the holy occasion of Eid.
2. McDonald’s India
McDonald’s India created a clever and visually striking creative by arranging their iconic golden French Fries into the shape of a mosque architecture, perfectly paired with a crescent moon to wish everyone Eid Mubarak. With the subtle caption “A golden celebration for a golden occasion”, the brand beautifully blended its core product with the festive aesthetics. Simple, creative, and instantly recognizable
3. Blinkit
Blinkit’s heartwarming Eid campaign tells a beautiful story centered around togetherness, shared meals, and festive traditions. The film captures an elderly gentleman, Toufiq Chacha, who forgets key ingredients like shahi jeera while preparing his special Eid biryani due to his age, but is kindly reminded by a young neighbor. In the end, it delivers a touching message that Eid’s true joy lies in sharing meals with others before oneself, highlighting how quick delivery helps keep cherished family traditions alive.
4. Autorounders
A picture says a thousand words, rightfully so as one looks at this static creative by Autorounders, an autocare company, exemplifies a subtle yet intelligent stance on wishing its customers Eid Mubarak.
5. Cadbury Celebrations
To exemplify the goodness of cordial relationships between different religions, Cadbury Celebrations attempted to highlight how their products can be the one constant in any situation to bring people together and simply enjoy the sweet goodness of love.
6. EdelweissTokioLife #BeUnlimited
By focusing on how the lessons imparted by parents in childhood can impact one as they mature into adulthood, #BeUnlimited is a gem of a campaign video that follows the story of a little girl from her young origins as she grows up into a successful woman and excels professionally. A truly captivating narrative complemented by the profound message it entails.
7. Max Fashion
This campaign by Max Fashion revolved around the rhetoric on how Hindu and Muslims can still come together to celebrate Eid as a festival irrespective of any differences. It showcased this important message by showing two families greeting each other on the occasion, dressed in similar attire and breaking bread together on the same table.
8. Bata #LetsWalkTogether
This captivating campaign by Bata showcases the bonds of affection between colleagues who work together. Throughout the video, colleagues try to hide food from the view of a fasting muslim employee during Eid and towards the end ask if they can join his family for dinner. A profound message indeed!
9. Godrej Properties
This short animation by Godrej Properties showcases the crescent moon slowly transitioning across the city on the festive occasion of Eid ul – Fitr. It’s a clean, simple & neat presentation that falls in line with the messaging of Godrej.
10. Reliance Trends
This video narrative by Reliance Trends is chock full of rich emotions. The brand decided to highlight their Eid story through highlights of a mother-daughter duo, and exemplifying their sacrifice and gratitude on the auspicious occasion. The video showcases that since the mother is unable to buy herself a new outfit, the daughter decides to use her own savings to buy her mother the dress instead. It’s a heartwarming message that definitely won us over.
There you have it! A top 10 list of some of the most heartwarming campaigns & creatives by brands for Eid ul-Fitr that struck a cord through their simple yet powerful messaging. Did it make you cherish your family or the ones close to your heart? If so, then consider these campaigns a major success! To read more on similar campaigns by brands in 2019, head on over to our blog section.
