What do you expect from a marketing campaign planned by a tourism board or a digital marketing agency? If it’s images or video clips of beautiful scenery, thrilling activities, mouth-watering dishes, then you’ve got to raise your bar of expectations. With the tourism industry booming all year round, pitching a marketing campaign that catches attention has become a competition these days. Tourism marketing campaigns today are more than just fascinating videos. They have a theme, a story line, something new to allure you with, to their country.
While there are in numerous such campaigns, we have enlisted below, 10 best campaigns by tourism boards from all over the world.
1. Tourism Ireland- Fill your heart
The best approach a marketing campaign or a digital marketing agency can take is the emotional approach. That’s exactly what Ireland’s tourism board picked with ‘Fill Your Heart’. In the year 2018 they posted a video that captured how some destinations in Ireland can make you feel. The video covers a couple’s journey who are touring around Ireland. For the campaign they have been requested to wear a technical gear that measures their heartbeats and a camera to capture their whereabouts.
2. Norway- Sheep With A View
3. Tourism Australia- Super Bowl Commercial
4. Visit Sweden- Airbnb Listing
5. South African Tourism- 24 Hours of Wow
6. Tourism Ireland- Doors of Thrones
7. Visit Las Vegas- LGBTQ Video
8. Quebec- Blind Tourist
9. Visit Pittsburgh- UGC Everywhere
What better a campaign than showcasing real experiences by real tourists? This is what Pittsburgh promoted- real stories, real emotions and real experiences, thus making their campaign relatable. For their campaign, instead of a video, they took to posting it all on their Instagram page – @visitpittsburgh.
This can be a work of a digital marketing agency.
10. Hong Kong Tourism Board- VR Time Travel
In 2018, Hong Kong tourism board partnered with sky100 and VR experience design house TimeLooper to launch a VR based interactive microfilms tourism campaign. The campaign was named- “VR Time Travel: Step into Old Hong Kong” and showcased the life of old Hong Kong. With this campaign, the tourism board invited tourists to visit Hong Kong and see how different and developed Hong Kong is now.
A marketing campaign is the best way to reach out to your audience and promote your brand. For tourism brands, there’s no better way than showcasing what beauty the land beholds for the tourists. What differs, is the portrayal of the same.
Mindstorm is a ‘Hybrid’ Digital Marketing Agency in Mumbai that aims to connect with its target audience with innovative and outstanding digital campaigns. With every campaign, we address something new and set new benchmarks. Our team has expertise in boosting the social media presence of the brand and building the right kind of buzz in the target audience. Through all these services, Mindstorm empowers brands with real-time and personified creative communications to effectively target social media marketing goals. Also make the brand reach new heights. We are great at strategic digital marketing.