Here are some of world’s best tourism marketing campaigns
Here are some of the world’s best tourism marketing campaigns suggested by a digital marketing agency.
While there are in numerous such campaigns, we have enlisted below, 10 best campaigns by tourism boards from all over the world.
1. Tourism Ireland’s ‘Fill your heart…
The best approach a marketing campaign or a digital marketing agency can take is the emotional approach. That’s exactly what Ireland’s tourism board picked with ‘Fill Your Heart’. In the year 2018 they posted a video that captured how some destinations in Ireland can make you feel. The video covers a couple’s journey who are touring around Ireland. For the campaign they have been requested to wear a technical gear that measures their heartbeats and a camera to capture their whereabouts.
2. Norway – Sheep With A View
The campaign was a quirky take on the regular way of showing the audience around the beautiful country and the people’s lifestyle there.
3. Hong Kong Tourism Board’s VR time travel
Hong Kong Tourism Board’s VR time travel
4. Tourism Australia’s Super Bowl Commercial
5. Visit Sweden – Airbnb Listing
6. South African Tourism: 24 Hours of Wow
7. Tourism Ireland: Doors of Thrones
8. Visit Las Vegas LGBTQ Video
9. Quebec – Blind Tourist
10. Visit Pittsburgh- UGC Everywhere
What better a campaign than showcasing real experiences by real tourists? This is what Pittsburgh promoted- real stories, real emotions and real experiences, thus making their campaign relatable. For their campaign, instead of a video, they took to posting it all on their Instagram page- @visitpittsburgh. This can be a work of a digital marketing agency.
A marketing campaign is the best way to reach out to your audience and promote your brand. For tourism brands, there’s no better way than showcasing what beauty the land beholds for the tourists. What differs, is the portrayal of the same.