Being a digital marketing agency we know that one key advantage of placing Digital Ads is that they can be measured. As a digital marketing agency we focus on the following:
- Has the campaign delivered the desired impressions?
- Did the Ad reach our Target Audience?
- What was the cost incurred per view for the Ad?
You won’t know any of these unless you track your campaign’s performance. When you start measuring your ad campaigns online, you can very easily identify campaign’s performance, posts with most likes for your brand and more. These can be used as key insights to further strategize and fine tune the Ad campaigns for the long run.
Building UTMs for your Campaigns
Let’s give a quick overview for few of the UTM parameters:
Source describes where your visitors came from. Common sources include
- The URLs of websites that refer you traffic
Medium tells you how the visitors got to your site. Some of the most common mediums include:
- Pay-per-click (PPC)
This simply describes your campaign. We are using the blog post that we wrote on How to set up Google Analytics, so we used how-to-set-up-google-analytics as our campaign name.
To make things easier you can use the Google UTM Builder where you can just plug in your information and automatically generate a hyperlink.
You begin by entering the link you want to use to take visitors to your website. Next, add the three main parameters that you want to track. As you type, you will see that the new URL is being auto-generated.
Finally, you click on “Copy URL” and paste it into your email newsletter (ad, social, etc…) instead of your regular “untagged” link. That’s it. Now you’ll be able to see who is actually converting from your marketing efforts.
Below you can see a snapshot of how the information needs to be filled in the Google UTM Builder.