Case Study
How Tourism Authority of Thailand engaged with users via Digital Platforms to drive engagement among its target audience - The Millennial Traveller
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Thailand is always considered as a destination for great eats, martial arts, and many temples. Tourism Authority of Thailand, India wanted to change the perception of Millennials visiting the country.
Change the travel pattern of a Millennial visiting Thailand.
Mindstorm conducted TAT India's first Millennial campaign #TakeTheThaiventure in 2020. The campaign had Millennials as their target audience and educated them about the undiscovered culture, nature, activities and destinations in Thailand.
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Live through the campaign creatives and collaterals designed by Mindstorm for the campaign and the response generated.
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