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Khao Thai Case Study

Khao Thai Case Study
Social Media Case Study

Tourism Authority of Thailand, India's remarkable achievement of the PATA Gold Awards In Digital Marketing Campaign

Scenario

Tourism Authority of Thailand, India wanted us to educate the audience about Thai Food amidst the lockdown and expand their knowledge on the cuisine.

Challenge

To enlighten the audience with an engaging campaign and keep them placid during the lockdown of Covid-19.

Idea

We at Mindstorm, proposed a campaign #KhaoThai, where the audience were approached to guess the name of a Thai Cuisine with simple static visuals in a contest manner displayed on the social media platforms - Facebook, Instagram & Twitter. Lucky winners were awarded with their favourite Thai dish delivered to their residence. The aspect was to help the audience experiment with their food choices keeping them anchored to Thai culture.

The campaign was held in a comprehensive way for the ease of understanding of the audience, twice in the year 2020 in the month of May and June, and once in 2021 in the month of April. The campaign received a huge response with a total number of audience participants being 708 and an engagement of 8,763.

The result of the campaign was a master stroke for Mindstorm as the Tourism Authority of Thailand, India won the PATA Gold Awards for the Best Digital Marketing Campaign category in 2022, and this is perceived as a highly prestigious milestone for Mindstorm undeniably.

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