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Case Study

Vijay Sales aced its entry in a New Market

Read how Vijay Sales Generated Brand Awareness & Penetrated a New Market- Hyderabad & Andhra Pradesh

Campaign Overview

Mindstorm leveraged social media marketing & advertising to reach the target audience for Vijay Sales in Hyderabad & Andhra Pradesh.

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Ad Recalls

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People Reached

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Impressions Created

Scenario

Vijay Sales has over 50+ years of legacy in the Electronic Retail Business in the Northern & Western Parts of India. It now wanted to expand in Southern India.

Challenge

Establishing Vijay Sales as a reliable and Trust-Worthy Brand in Hyderabad & Andhra Pradesh

The Idea

We created ads with localised messaging for Brand Awareness on Social Media. For each location, we chose a monument that helped the audience relate to. From Charminar in Hyderabad to Godavari Bridge in Rajahmundry- these ads promoted a ‘homely’ connection with the audience.

Furthermore, we leveraged popular local words like ‘Namaskaram’ & ‘Kiraak’ which once again allowed the audience to comfortably welcome the Electronic Giant into their city. This helped increase footfall in the new stores across Andhra Pradesh & Hyderabad.

Campaign Gallery & Highlights

Live through the campaign creatives and collaterals designed by Mindstorm for the campaign and the response generated.

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