ORM Case Study
How Mindstorm managed increased Online Response Management workload when Bath & Body Works activated E-commerce in India.
Bath & Body Works India - a personal care fragrance brand was about to activate their E-commerce store in India and expected a heavy increase in queries online. They were looking out for an agency that can manage volume and voice for the brand with an expected increase of 150 queries per day.
Deploy a scalable ORM process for Bath & Body Works, India
Mindstorm, with an experience of 8 years in ORM empowered Bath & Body Works with a structure on how to manage ORM. The structure included agency specific working model for scalable ORM which accounted for ORM Process, Manpower Planning, Attrition Planning, Team rotation in Digital, Manual Reporting Mechanism & Overall Management.
Screenshots of conversations & responses on the Bath & Body Works India Social Media Properties.
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