ORM Case Study

Bath & Body Works, India

How Mindstorm managed increased Online Response Management workload when Bath & Body Works activated E-commerce in India.

Scenario

Bath & Body Works India - a personal care fragrance brand was about to activate their E-commerce store in India and expected a heavy increase in queries online. They were looking out for an agency that can manage volume and voice for the brand with an expected increase of 150 queries per day.

Opportunity

Deploy a scalable ORM process for Bath & Body Works, India

Solution

Mindstorm, with an experience of 8 years in ORM empowered Bath & Body Works with a structure on how to manage ORM. The structure included agency specific working model for scalable ORM which accounted for ORM Process, Manpower Planning, Attrition Planning, Team rotation in Digital, Manual Reporting Mechanism & Overall Management.

Gallery & Highlights

Screenshots of conversations & responses on the Bath & Body Works India Social Media Properties.

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