Festive creatives play a very important role when it comes to engaging with customers and showing the best creativity a brand can have. It depends on how the brands can relate themselves to the festival and reach more audiences. We have seen many festive creatives from brands, however very few catch our eye and blow our minds.
Wondering how to make it to the Top 10 creatives’ list? Below are some inspirational and amusing Makar Sankranti creatives from different brands that marked their places and should be looked up to.
5) Mumbai Police
मकर संक्रांतीच्या गोड शुभेच्छा! pic.twitter.com/V8pnndEUXq— Mumbai Police (@MumbaiPolice) January 14, 2018
Patang udana…magar dhyaan se! #HappyMakarSankranti #MazbootJodPosted by Fevicol on Saturday, January 12, 2019
As always, Fevicol never leaves a chance to surprise us with their simple yet strong messaging creative. They find the best possible way to incorporate the festive feel along with marketing the USP of the brand. “Ab kaise kaatoge?” a simple copy with a huge impact that directly defines the motive and idea behind this amazing creation.
2) Mumbai Police
In this competitive run for making the best creatives for festive days, Mumbai Police never leaves a chance to be quirky along with safe messaging every time. As you can see the bike is compared to a kite and the road is compared to the sky and the messaging “So, Please Don’t Fly” says it all.
Ab ghar baithe baithe patang udao. #HappyMakarSankranti from Crompton. #Crompton #LetsHangoutGharPe #CromptonFans #MakarSankranti2019Posted by Crompton on Monday, January 14, 2019
Crompton here is being simply extravagant in showcasing their USP, although it’s a bit too much. The concept behind this is enjoying Makar Sankranti while you are at home. That’s what the creative says “Let’s hangout Ghar pe!”
4) Nature’s Basket
Welcome the warm season of festivities with the delightful delicacies from Nature’s Basket. #HappyMakarSankranti #DailyFoodDelightsPosted by Nature’s Basket on Sunday, January 13, 2019
Here’s the fourth simple yet attractive creative. Nature’s Basket is known for its fresh grocery delivery at your doorstep. That’s what they have captured in their above creation. Showcasing a slice of watermelon as a kite and strong messaging with a strong yet simple copy. The product selection for this creative is sensible as the whole concept is based on the sky and the red color goes well with it.
Soar into this occasion with snacks as sweet as Pillsbury’s Cookie Cakes. #HappyMakarSankranti #CakeKaMazaaAbCookieMeinPosted by Pillsbury India on Monday, January 14, 2019
Here, Pillsbury killed it by creating a snacking wishing creative for Makar Sankranti. It’s a good time to promote the snackable products as people are at their terrace celebrating Makar Sankranti with their family and munching at the same time. This creative definitely catches eye as both the copy and creative complement each other
Havmor took the best advantage of this day and created an engaging post. They not only made a good creative but also added a contest to it to get more engagement, as festive posts do not get higher engagement.
Havells used its mixer grinder for the Makar Sankranti post. Where they promoted the signature sweet that is made each year during Makar Sankranti along with their mixer grinder. The whole messaging states that Havells has a great and easy solution to prepare Til Ke Ladoo.
8) Aashirvaad Atta
Hope the festive season brings lots of happiness,bliss and good times in your life 🙂Posted by Aashirvaad on Monday, January 14, 2019
Aashirvaad Aatta emphasised the importance a pot of grains can have in one’s life. A simple yet meaningful creative wishing everyone a happy festive season!
9) SBI Mutual Fund
GIF video created by SBI Mutual Fund with clear messaging that “Don’t let inflation affect your income, invest in SIP”. This creative is so strong in messaging by itself that it does not require a post copy.
10) Maxxis Tyres India
If sky is the limit, chase it down. May your success reach new heights. Happy Makar Sankranti from Maxxis. #HappyMakarSankrantiPosted by Maxxis Tyres India on Sunday, January 13, 2019
11) Amul India
Amul never misses a beat with current topics and their festive posts on social media too follow the same content strategy. Makar Sankranti is all about winning at kite flying and ensuring your reel is stronger. Which makes this a clever creative post tying back the concept of drinking milk to being strong.
12) Finolex Pipes
What better way to celebrate India’s collective harvest festival, than to thank our farmers for their hard work! Exactly, what Finolex has worked into in this Makar Sankranti campaign. #FlyingWithFinolex campaign asked Twitterati to share to share messages for farmers, which were then shared via a video montage and on-ground activation. #FlyingWithFinolex went on to trend as the first spot in India and on No.26 worldwide on Twitter in 2016
Trust McDonalds to integrate its most popular product – Fries with quirky puns for Makar Sankranti. Such a great idea to bring in hungry kite-flyers post festivities for a quick bite.
14) Mumbai Metro
Mumbai Metro captures the essence of the city by sharing the message of sweetness and encouraging good journey etiquettes. Their tagline – “Let’s be god (sweet) to our fellow commuters” says it all.
15) Parle G
The Parle – G Makar Sankranti campaign keeps it traditional with nostalgic feels. Sketched colours of kites that fill the sky and wishing everyone for ‘Uttarayan’ as it is fondly known in Gujarat, reminds of the kite-flying traditions in India.
16) Reliance Smart
Having kids in ad campaigns already feels like a win, as they truly win hearts. And Reliance Smart enhances this through a friendly banter – battle among kids about Makar Sankranti, Pongal and Lohri. Well executed messaging and an interesting treatment of creatives that combines festivals celebrated and shopping at Reliance all over India.
17) Sony LIV
Sony sends a strong message in a subtle manner using Instagram posting in a unique manner. ‘LIV and LET LIV’ works excellently to highlight an eco-friendly message as well as bring out the brand name through the creatives.
18) Tata Steel
Following a safer and responsible celebration of Makar Sankranti, TATA Steel educates its audience about sustainable futures. This messaging is in line with the brands tagline – #WeAlsoMakeTomorrow
19) Wadhwa Group
An inventive creative to showcase the fun of Makar Sankranti, Wadhwa Group messaging is smart and a joy to watch!
20) Ramco SmartBuild
Ramco Smart Build’s Makar Sankranti wish seamlessly integrates the festivities and showcases product features. HiLux’s water resistant properties against rain and durability to soar high even in stormy weather does a fantastic job at driving the brand message home.
And while they’re at it, the Patang too needs to feature! A classic example of brands extending brand positioning across creatives and platforms to reinforce messaging.
Yet another wishing post that incorporates their product with the wishing element and a strong creative and post copy. Using tires in the place of spin is a good concept of connecting Makar Sankranti with their product.
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