Branding on Social Media is everything. Especially, with every brand competing for social media presence, it has become essential to drive the right kind of messaging. What is the right messaging for social media? A post that is not only consistent with brand values, drives brand positioning, but is also creatively rewarding and designed intelligently. While this competition is constant throughout the year, it rises to a great level during special days, events and festivals.
What makes a festive post viral on social media? No one factor can ascertain a posts’ success on social media. There are various criteria’s that contribute to a crafting an intelligent brand post and developing a striking creative for festivals. The two key aspects being key messaging and design. And we are counting down some of the intelligent, thought-provoking, woke campaigns across the years.
Here is a list of best creative posts designed by brands for India’s Republic Day.
Before you scroll down any further, you must keep in mind the two most important factors that make a post creative- their Visual Appeal and their Visual Messaging.
Visually Appealing
Simply put, visual appeal refers to how a creative looks. It is all about how well the colours have been put, what elements have been used and how clear the messaging is. Amongst all this, the brands must remember not to lose their personality that the audience recognizes them with.
Find below some of the most visually appealing creatives posted on their social media by brands:
1) Airtel
2) Amul
3) Glucon D
Glucon-D celebrating your right to instant energy. #HappyRepublicDay #GluconD #India #InstantEnergy #VitaminC #EnergyBooster #Ingredients #Energy #Energydrink #Instagram pic.twitter.com/T6uyXQTy1P
— Glucon-D India (@GluconDIndia) January 25, 2022
4) Dish TV
5) Delhi Airport
6) HP India
7) Nykaa Man
8) Netflix India
9) Panasonic
10) Yes Bank
11) Asian Paints
12) Aashirvaad Atta
13) Bajaj Pulsar
14) DUNZO
15) Flipkart
16) Glucon-D
17) JIO
18) Paper Boat
19) Society Tea
20) Zomato
21) Axis Mutual Fund
Nation building is a collective responsibility of all citizens. Today, as we celebrate 70 glorious years of being a…
Posted by Axis Mutual Fund on Friday, January 25, 2019
22) CaratLane
23) Cadbury
Celebrate this Republic Day with the special Cadbury Gems pack, containing your 3 favourite colours! #RepublicDay #CadburyGems
Posted by Cadbury Gems on Tuesday, January 23, 2018
24) Dove
Here’s wishing everyone a Happy Republic Day.
Posted by Dove on Sunday, January 25, 2015
25) Jawa Motorcycles
26) Paper Boat
Waiting, and waiting for our state’s float to come along to cheer loudly! Happy Republic Day everyone! 🙂
Posted by Paper Boat on Wednesday, January 25, 2017
27) Society Tea
Society Tea extends its warm regards to all Indians in the country and abroad. Wishing you and your family a Happy Republic Day.
Posted by Society Tea – A Brand New Day on Saturday, January 25, 2014
28) Sula Vineyards
The Sula family wishes all a Happy 70th Republic Day. #SulaWines #SulaVineyards
Posted by Sula Vineyards on Friday, January 25, 2019
29) Tata Stryder
Visual Messaging
While some brands opt to let their creatives do the talking, others use words to enhance their posts. The words could be a direct message or the way a brand wishes their audience.
Below are some brands that perfectly blended words with designs for their Republic Day Posts:
1) Asian Paints
2) Astral Adhesives
3) Axis Bank
4) India Gate
5) Go First
6) HSBC
7) Paytm
8) Rio Pads
9) SBI Life Insurance
10) Tata Cliq
11) Zomato
proud of a nation that enjoys
— zomato (@zomato) January 25, 2022
aloo paratha for breakfast in tamil nadu
dal baati for lunch in west bengal
momos for snacks in gujarat
masala dosa for dinner in J&K
⁽ᵃⁿᵈ ᶜʰᵃⁱ ᵉᵛᵉʳʸʷʰᵉʳᵉ ᵃˡˡ ᵗʰᵉ ᵗⁱᵐᵉ⁾
happy republic day 🇮🇳
12) BOOK MY SHOW
13) Ceat
14) Club Mahindra
15) Disney + Hotstar
16) Godrej
17) Kotak Mahindra Securities
In a country where your aspirations and achievements reach new heights , you have the freedom to explore new avenues and opportunities. Celebrate that freedom with Kotak Securities, we wish you a Happy 72nd Republic Day! #republicday #incredibleindia #72years pic.twitter.com/KJBrvfkuou
— Kotak Securities Ltd (@kotaksecurities) January 26, 2021
18) LG
19) Make My Trip
20) One Plus
21) Royal Enfield
22) United Colors of Benetton
23) Bajaj Avenger
24) CEAT
25) Go Sport
26) Hero MotoCorp
27) Intel
This Republic Day, let’s make India digitally literate with the Intel® Learn Digital Skills App! #DigitalIndia Download now! http://bit.ly/1KJkx3k
Posted by Intel on Sunday, January 25, 2015
28) Maruti Suzuki
29) MAXXTYRES –
It’s time to take the front seat and show it to the world what we are made of. This Republic Day take charge of your aspirations and be the #WomenInFront with Maxxis. #LicenseToFreedom #HappyRepublicDay.
Posted by Maxxis Tyres India on Friday, January 25, 2019
30) Nat Geo India
31) Sony India
32) Tata Motors
33) Tata Salt
Bet you’ve loved these 30 Republic Day Campaigns by brands. Still thinking on how to create an interesting festive post for your page? Hit us up and we can help design a campaign for your brand!
In the meantime, if you wish to get in touch with an honest social media marketing agency in Mumbai, look no further. Drop us a hello at aniketh@mindstorm.in.
