A good brand reputation goes a long way. It builds loyalty among your existing customers and increases their confidence in your products and services. This eventually leads to word of mouth and an increase in sales. Let’s find out how this happens.
What is reputation management?
Reputation management is the practice of monitoring and influencing the audience perceptions of your brand, online and offline. It includes proactively responding to negative threats or seizing opportunities to boost positive news or conversations.
Your brand may speak for itself, but that doesn’t mean that the conversation cannot be controlled. With the right tools you can continuously monitor your brand and streamline conversations and thereby changing the perception of your brand.
What an Online Reputation Management company in Mumbai can do for your brand?
A brand is only as good as its reputation. A good reputation will attract customers and excite them. But as in any business, apart from dealing with the positive side of things, the negative side also has to be dealt with. Competitors will try to chip into your market share by building better products, adding more features, establishing better customer service or a better ad campaign. They could also resort to underhand tactics to ruin your brand’s reputation.
Research indicates that the sales of a brand can drop by 22% due to a negative article posted online about it. ORM or online reputation management is the key to managing a brand’s negative impression on the internet.
Reputation management strengthens a brand and helps it recover much more quickly in times of a crisis.
4 Benefits of reputation management for brand awareness:
1. Boosts sales
87% customers say that social media helps them decide what to buy.
People often research a product online before making a purchase. This includes review sites, social media, news articles, blogs and more. So the positive reputation of a brand gives the customer confidence to buy a particular product. Brands with excellent online reviews win the trust of the customer. And the ones with negative reviews miss out on the opportunity for a sale. The online reputation management services of a top digital marketing agency in Mumbai can get your brand the positive conversations and reviews it needs to increase brand awareness and boost sales.
2. Brand image
The respect a brand has earned over the years could go in vain with a blink of an eye. Things like – negative coverage about mishap at the factory, employment related issues etc. can negatively affect your brand. In this case, your brand image becomes your foundation or the key stone of your reputation. This is what online reputation management can do for your brand. Embrace it to increase brand awareness and keep your brand safe in troubled times.
3. Brand Visibility
A good online reputation management strategy takes care of brand visibility and thus brand awareness via content shared on different news sites, review sites, social media platforms and more. Platforms like Youtube, Whatsapp, Twitter etc are excellent marketing channels for brand visibility. Online Reputation Management also boosts SEO and builds better customer communication, thereby helping brands achieve high rankings in search engine results.
4. Brand credibility
Trust is vital for any business. This is why online reputation management services ensure that only brand empowering content enters news and social media sites, increasing brand credibility and awareness at the same time. Online reputation management software is used to make sure your audience is viewing the content you want them to see. ORM services also make sure the content that is shared with the public is uniform to ensure brand credibility, while measuring customer satisfaction.
Online reputation management awareness requires a high-level of coordination that enhances customer interaction through social media and improves business collaborations. Depending on the type of techniques used, your online reputation management strategy can provide long-lasting results.
If you wish to build your brand’s online reputation, get in touch with me via aniketh@mindstorm.in. My team would love to show you how we strategize for other brands that belong to your industry too.
