Here’s a glimpse into some of the most impressive digital marketing campaigns that blew our minds!
American Express – There’s a lot of buzz about creating an online community for inherent online conversations for its audience. Plenty of companies talk about it but American Express was one of the few companies who put their money where their mouth is. They created an Open Forum Website. This is a collaborative website on which the company invites guest authors from distinct sectors to share their knowledge and wisdom. This way American Express did not have to shed a penny to the content contributors. They are collectively building this content-rich mega site which is also popular with the search engines. This digital marketing campaign was successful enough and a game changer.
TOURS AND TRAVELS-
Airbnb – This startup darling revolutionized the way people travel and book their accommodations. If we closely look at their social media, they more or less have excelled by putting user-generated content. Come to think of it, this is a very smart digital marketing move because it signifies word of mouth marketing.
Make My Trip – Make My Trip slew digital marketing with its Independence day campaign by integrating a special hashtag #DilHaiHindustani. This travel company did this major event to target the youth and take them back into the pre-independence phase. The campaign featured people and incidents like Mangal Pandey, Jallianwala Bagh massacre, etc.
DECOR AND FURNISHINGS-
Ikea – In August 2019, Ikea launched a print media campaign where they asked their female customers to pee on the magazine print advertisement. If the lady is pregnant, the advertisement will show an invisible text offering a discounted price for them to avail at Ikea stores.
Spotify, for a long time now has been showcasing their signature kind of advertising by taking an insight. This insight is such that everyone can relate to and create a mind-boggling campaign around it. This very time they capitalized on the fact that people do wait some extra minutes in the car to listen to their favorite song. In their recent initiatives, set to the tune of Sia’s piano version of Elastic Heart, depict this very simple idea. This insightful digital marketing strategy surely surprised everyone.
THE JEWELlRY INDUSTRY-
Tanishq – Tanishq’s recent digital marketing campaign is an ode to the goodness that they bring to all parts of the country. This campaign is spread over three beautifully crafted videos that show the sustainable and ethical business practices employed by them. The videos show how each product is blessed by the lives of people that have been a part of its journey. This is the reason it’s called #DuaKaSona.
Domino’s – Domino’s has proved its marketing excellence over and over again with the amazing campaigns they have done since its inception. Their recent initiative “Domino’s Anyware” though tech-based has made lives so much easier. This means that you can now order pizza from any smart devices and social handles be it Amazon Alexa or Twitter.
Coca-Cola – This world-class beverage company, for a long time now has created some awe-striking digital marketing campaigns and content. With the Bringing India-Pakistan together campaign with the small world machines, they delivered exactly what was expected. The digital marketing campaign dates back to 2013. It holds mirrors for all the brands striving to achieve that level of brilliance in their digital marketing campaigns. This small world machine campaign made use of two vending machines in the malls of Lahore and New Delhi. It also included a 3D touchscreen where strangers from across the two nations could come together and share joy over a bottle of coca-cola.