DIGITAL MARKETING : RISE OF THE MACHINES
Here’s something that can help you understand better:
HELP ME! TELL ME WHAT DO I DO NOW? I WANT TO BE HUMAN AGAIN.
LET’S GET STARTED : DIGITAL MARKETING BASICS
You are scared to make mistakes: You always depend on a superior which implies that you shift your responsibility onto the superior. A Human learns from his mistakes. That’s what Digital Marketing is about.* You are unwilling to experiment: Digital Marketing is all about experimentation. You don’t want to evaluate anything new for yourself and depend on someone else to do it for you. The person who does it, is the Human.
- You restrain from learning something new just because you have not been assigned the tasked. Humans ask their superior to involve them in newer project so that they get to learn something new in marketing.
- You are a copycat: You focus on copying a digital campaign blindly without reasoning. Humans steal concepts rather than blindly copying them, map them with their audience and create an irresistibly new Marketing campaign which earns them credit
- You have preferences: You say you can focus on managing a few brands better than other brands because you are interested in them. Humans don’t have preferences, they can adapt simply because they can & have learned for themselves.