This article was first written in 2012 by Aniketh Dsouza on Social Samosa and reached 200,000 people in less than 24 hours. The purpose of this article was to identify something in the Digital Marketing sphere. What most Social Media & Digital Marketing Executives should know before they join a Digital agency or look for a job change. I have off late been insisting Digital Marketing executives have these words on a sticky note at their desks at all times.
Here’s something that can help you understand better:
As with all rules that apply to Marketing, first we need to identify the problem. Then we need to answer it.
Let’s get started with Digital Marketing Basics.
You are scared to make mistakes. You always depend on a superior which implies that you shift your responsibility onto the superior. A Human learns from his mistakes. That’s what Digital Marketing is about.
You are unwilling to experiment: Digital Marketing is all about experimentation. You don’t want to evaluate anything new for yourself and depend on someone else to do it for you. The person who does it, is the Human.
- You restrain from learning something new just because you have not been assigned the tasked. Humans ask their superior to involve them in newer project so that they get to learn something new in marketing.
- You do not reason anymore: You now follow orders without asking a question back to your superior. You seem to be no longer interested in know why you are doing, what you are doing? Humans crave to seek the reasoning from their superiors before executing an activity. In Digital Marketing, you need to be a leader, not just a follower.
- You are a copycat: You focus on copying a digital campaign blindly without reasoning. Humans steal concepts rather than blindly copying them, map them with their audience and create an irresistibly new Marketing campaign which earns them credit
- You have preferences: You say you can focus on managing a few brands better than other brands because you are interested in them. Humans don’t have preferences, they can adapt simply because they can & have learned for themselves.
I’d like to repeat again what I initially insisted. (Place this marketing quote as a sticky note, will ya?)